Terrible Jaguar re-brand

Jonnycoupe said:
£100k+ So was an F Type R? I’m driving mine today and more comments on this thread about jag than my near 600bhp car in last year including a OCUK meet! let alone one of the best EVs my ipace?

It’s an interesting point I’ve reflected on.
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Bad logo aside, it is amusing that people have went from ‘never buy a jag, it’ll spend more time in the garage’ to ‘omg, I love Jaguar, don’t ruin it’
 
lordrobs said:
Three times average salary before deductions?

I know Mr/Ms Average isn't the target market but 6 figures is still proper money, even to the well off.
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1: This is 2024 - all car prices are higher now. A new petrol Skoda Kodiak is over £50k, a Kia EV9 over £75k.
2: No one pays full cash price for the car on day one of the ordering process - it's monthly payments now. A £100k EV is about £1k a month, which is easily obtainable for many.
 
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Freakbro said:
Is that in the same way Disney is sinking, Twitter is terminal and Reddit is dying? ;)
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Disney share price tanked and their profits have indeed sunk. Twitter has lost a huge amount of it's value under musk. Reddit is reddit and tbh seems to be doing OK.
 
SDK^ said:
it's monthly payments now. A £100k EV is about £1k a month, which is easily obtainable for many.
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I wouldn't use the word 'obtainable' for £1k p/m but yes, most would pay the monthlies these days. Cars are so disposable, a 3-4 year term and onto the next is what the majority of people want.
 
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