Terrible Jaguar re-brand

[sigma]

Statistics don't lie. There are more old people with money than young people with money.

But they weren't buying enough of the older JaGs, and haven't for some time. Hence why Ford sold to Tata in the first place.

 

[Nasher]

But they weren't buying enough of the older JaGs, and haven't for some time. Hence why Ford sold to Tata in the first place.

Yea they now buy Kias, Toyotas/Lexus, Hondas. Because they don't break.

 

[dlockers]

The average age of a new car buyer is 55. Is that a young audience?

I shudder at the finance when 50 grand is knocked off the car's value in 3 years.

It is an EV, so it'll be BIK gravy train.

A young couple earning £100k may want to burn any cash over 100. At the moment the luxury EV market is all geared towards old men - Audi 4x4s etc. Gensis and Ioniq probably the most exciting.

 

[jpaul]

(so was there some new jaguar reveal at 2am )

Elephant has to be any Trump or china/trade-war related import duty they might impose on these cars if made in the UK/eu hits half their market
is social media in China given the re-brand a thumbs up

 

[Jonnycoupe]

No cos it’s the 2nd Dec.

 

[sigma]

It is an EV, so it'll be BIK gravy train.

A young couple earning £100k may want to burn any cash over 100. At the moment the luxury EV market is all geared towards old men - Audi 4x4s etc. Gensis and Ioniq probably the most exciting.

MG seems to be the ones that the n00bs buy

 

[sigma]

No cos it’s the 2nd Dec.

Do you have to stay up to watch it?

 

[dlockers]

Brilliant that the iconic British car brand Jaguar is launching its new brand at 2am lol. Top tier work

 

[Jonnycoupe]

Do you have to stay up to watch it?

No? I’ll prob go to the event in the UK time though here at Gaydon

 

[sigma]

Brilliant that the iconic British car brand Jaguar is launching its new brand at 2am lol. Top tier work

So not only is it not aimed at trad men, it's not aimed at the British any more. People are going to lose their ****.

 

[sigma]

No? I’ll prob go to the event in the UK time though here at Gaydon

Why not stay up? /s

 

[Jonnycoupe]

Why not stay up? /s

I need my beauty sleep.

 

[Diddums]

I look forward to seeing every single online motoring publication milking it for every last drop of that sweet sweet ad revenue the next day.

 

[bigmike20vt]

to be honest.... it isnt just Jaguar, and maybe i am a dinosaur because advertising in general seems to have gone to crap recently . I am sure there are plenty of exceptions but for instance this mini advert from not that long ago i think is fantastic (despite not really being a modern mini fan) but i think this top advert really nails the success of the past but being bought into the modern era, Jaguar could easily of done something like that with jaguar through the ages but ending with their modern new rebrand car

vs the new mini advert, which to be fair DOES show the car, (and i dont even mind the song) but the advert does absolutely nothing for me what so ever. I guess i am just not down with the youth any more (not that i ever was)

so maybe we are all just being stuck in the past and jaGuar will be fine in the future. time will tell i guess..................

but i still say the advert is rubbish

 

[sigma]

to be honest.... it isnt just Jaguar, and maybe i am a dinosaur because advertising in general seems to have gone to crap recently . I am sure there are plenty of exceptions but for instance this mini advert from not that long ago

vs the new mini advert, which to be fair DOES show the car, (and i dont even mind the song) but does absolutely nothing for me what so ever. I guess i am just not down with the youth any more (not that i ever was)


so maybe we are all just being stuck in the past and jaGuar will be fine in the future. time will tell i guess..................

but i still say the advert is rubbish

Nissan are also on the inclusivity train, I saw a video of some Nissan techs doing sign language. Insane!

 

[imtoooldforthis]

My algorithm is very much in a Rory Sutherland era, and I thought this was pretty interesting

Clicked on this video the other day and now Youtube just endlessly bombards me with shorts of him

 

[Diddums]

advertising in general seems to have gone to crap recently

The latest ones on the radio are companies playing recordings of satisfied customers. The first one I remember recently is Octopus, who played a few different clips from their phone calls. Then Shell got on it with their EV giveaway, now the lottery is doing it, it's lazy, cheap, and absolutely ******* cringe.

By far the best one was Octopus, a customer who was clearly absolutely smashed off his face telling them how much they saved him and changed his life. And this company thought "yep, put that on air, that'll do nicely"

I can't find it anywhere, hopefully someone with some sense pulled their marketing team to one side and told them to scrub it off the internet.

 

[sigma]

The latest ones on the radio are companies playing recordings of satisfied customers.

Advertising peaked here:

 

[bigmike20vt]

Advertising peaked here:

lol i remember that advert!.

 

[Nasher]

Brilliant that the iconic British car brand Jaguar is launching its new brand at 2am lol. Top tier work

Diverse clock.

It is an EV, so it'll be BIK gravy train.

A young couple earning £100k may want to burn any cash over 100. At the moment the luxury EV market is all geared towards old men - Audi 4x4s etc. Gensis and Ioniq probably the most exciting.

They have more money than brain cells if they burn "extra" money on an overpriced car. But maybe that is the intended audience