Terrible Jaguar re-brand

Yes but they haven't addressed the reasons people aren't buying the cars. I went, on 3 occasions, to buy an F-type. Beautiful car, fantastic engine. The first time I went to the dealership I went in and had a mooch, all sales staff were stood around someone's mobile having a laugh at whatever video was on completely oblivious to customers.
Next time I decided to go i called ahead, arranged a time with the receptionist and was told one of the sales team would meet me. Showed up, met the receptionist and she said one of them would come to see me. I waited 45 mins and nobody did. She eventually came over and apologised. They clearly weren't busy as again were generally just chatting crap to one another.
Third time, called up, complaining about the last time and got a load of apologies. Asked to come drive a car only to be told they didn't have it. They did. It was parked outside. With a price in the window.

Two of my colleagues had very similar experiences with jaguar. When I posted this previously on here other forum members said the exact same thing.

This isn't exclusive to Jaguar mind - I've had the same kind of experience at several dealerships main or franchised for different brands even when there as a commercial customer and/or witnessed other people treated like that while I was waiting. The (former) VW commercial dealer I used was terrible for it, they recently lost their VW accreditation due to that kind of stuff. I remember once trying to chase someone up for a week* with numerous promised callbacks not materialising, happened to be passing by one day and saw them with their feet up on a table so called them only to be told he was in a meeting - so I said I was nearby and would drop in, cue he suddenly disappears into a backroom and when I went in walks out trying to look like he was in a meeting... one of the reasons I've swapped my custom to Nissan who so far, one incident aside (at a dealer I don't usually use), have treated me much better.



* Found out more recently he was a bit of a creep and none of the women wanted to have anything to do with him including passing on calls, etc. but also the whole dealership was really bad for communications or lifting a finger once they had your money.
 
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Under the current mandate, a percentage of the cars that companies sell must qualify as zero-emission.

EVs must make up 22% of a company's car sales and 10% of its van sales this year. For every car sale outside of that, firms must pay a £15,000 fine.

It is set to rise to 28% cars and 16% vans in 2025, and by 2030, companies should be ensuring that 80% of the cars are EVs.

It's no wonder companies are having to take drastic measures! £15k fine for every car? What??
 
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Under the current mandate, a percentage of the cars that companies sell must qualify as zero-emission.

EVs must make up 22% of a company's car sales and 10% of its van sales this year. For every car sale outside of that, firms must pay a £15,000 fine.

It is set to rise to 28% cars and 16% vans in 2025, and by 2030, companies should be ensuring that 80% of the cars are EVs.

It's no wonder companies are having to take drastic measures! £15k fine for every car? What??
The government will soon back down when the companies threaten to close plants (job losses) in the UK to pay the fines.
 
The government will have to back down, or at least roll back the ICE ban.
The only worry is how many jobs will they destroy before the penny drops.
 
They need to do 1 of 2 things:
  1. back down and ease the targets/fines, i.e. allow manufacturers to sell more ICE. Happy for the 'workers' (and motoring public), eco lobby will not be happy though.
  2. Incentivise the public to buy more EVs
    1. Could be carrot: Can be with tax breaks, scrappage schemes etc.
    2. Or stick: tax the **** out of petrol and diesel.
    3. Invest more in infrastructure etc.
 
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They need to do 1 of 2 things:
  1. back down and ease the targets/fines, i.e. allow manufacturers to sell more ICE. Happy for the 'workers', eco lobby will not be happy though.
  2. Incentivise the public to buy more EVs
    1. Could be carrot: Can be with tax breaks, scrappage schemes etc.
    2. Or stick: tax the **** out of petrol and diesel.
    3. Invest more in infrastructure etc.
can you not see how that would completely screw over the likes of Jaguar however who have taken on good faith the ICE wind down and are spending presumably a small fortune to get rid of their ICE vehicle production and going full EV. IF the government do as suggested above in point 1) then if i were Jaguar (TATA i guess) i would be wanting to sue the uk government for damages.... Jaguar may as well of continued selling ICE vehicles in the uk at least at some reduced level
 
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Luton was always going to go, EV or no EV. Stellantis only gave a gtee for Elsemere port.
 
can you not see how that would completely screw over the likes of Jaguar however who have taken on good faith the ICE wind down and are spending presumably a small fortune to get rid of their ICE vehicle production and going full EV. IF they do that then if i were Jaguar (TATA i guess) i would be wanting to sue the uk government for damages.
Laws change. It's tough really. I doubt they'd get anywhere.

Besides it's not like they're banning EVs... it would just mean there would be more competition of Jaguar's EVs vs ICE cars. If they're as good as they say then they should sell themselves... This is all hypothetical of course, but businesses (and people generally) will always look to blame their situations on external factors rather than ever be honest and look at the decisions they made themselves.
 
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can you not see how that would completely screw over the likes of Jaguar however who have taken on good faith the ICE wind down and are spending presumably a small fortune to get rid of their ICE vehicle production and going full EV. IF the government do as suggested above in point 1) then if i were Jaguar (TATA i guess) i would be wanting to sue the uk government for damages.... Jaguar may as well of continued selling ICE vehicles in the uk at least at some reduced level
The argument would hold water if car manufacturers only made cars for the U.K. market, they don’t.

In fact I’d even go as far as saying the U.K. market isn’t consequential on whether it’s full EV by 2030, 2035 or 2040.

Luton was always going to go, EV or no EV. Stellantis only gave a gtee for Elsemere port.
Exactly, I don’t buy that they closed it because of the EV mandate. They moved the production to 2 other sites, one at Elsmere port, the other in France.

They are still making the vehicles they were always going to make, just not in Luton.

Citing the EV mandate is just a ploy to push the blame for job losses onto someone else when in reality it was always a business economics decision to cut costs in a difficult market.
 
am more than happy to be corrected however all of the news is stating that jaguar are no longer selling cars in the uk, from what i can tell they ARE still selling cars in other markets (such as the US) until 2026. however as the uk is right hand drive then i would say what the uk does WRT the cars they sell does make a big difference for right hand drive car market. Yes there is Oz and a few other markets but i would have thought the uk is by far the biggest market for RHD cars for jaguar. The threat of the fines i would imagine could have been a very real nail in the coffin for selling ICE cars in the UK whilst they were transitioning.

or am i wrong and Jaguar are no longer selling cars worldwide anywhere?
 
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Listened to this on Radio 4 on the drive home last night ref Jaguar, imo it’s worth a listen + had a decent bit about John Prescott..
yes heard too - Jaguar should have not taken the bate of trying to justify/defend their diversity position - they evidently weren't prepared for kick-back, and,
used the opportunity of Musks involvement to better ends than asking him for a cuppa at the 2dec reveal


[
That £15K so the SS ev leasing companies who negotiate their purchase price with the manufacturer split the difference on the potential £15K fine - we'll take it £7.5K under RRP,
should try this as a private purchaser.

That G - can't unsee now - for ghastly ? J****s! Another Ghastly, Unbelievably Annoying Repair
]
 
They need to do 1 of 2 things:
  1. back down and ease the targets/fines, i.e. allow manufacturers to sell more ICE. Happy for the 'workers' (and motoring public), eco lobby will not be happy though.
  2. Incentivise the public to buy more EVs
    1. Could be carrot: Can be with tax breaks, scrappage schemes etc.
    2. Or stick: tax the **** out of petrol and diesel.
    3. Invest more in infrastructure etc.
Would gladly take an EV. It's the cost barrier for us.
But really for us taking on it probably wouldn't be a benefit environmentally as production carbon cost vs low use would be a loooong break even point
 
Would gladly take an EV. It's the cost barrier for us.
But really for us taking on it probably wouldn't be a benefit environmentally as production carbon cost vs low use would be a loooong break even point
The additional manufacturing impact is paid back in under 9000 miles. In terms of the useful life of the car, it’s negligible.

Not to mention the local air quality benefits, particularly if you are just trundling around town where that really matters.
 
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