They probably would have if they made them more reliable rather than just bury their head in the sands pretending they couldn't hear the crankshafts snapping or the dpf systems failing etc etc
Terrible Jaguar re-brand
- Thread starter Stu999
- Start date
They probably would have if they made them more reliable rather than just bury their head in the sands pretending they couldn't hear the crankshafts snapping or the dpf systems failing etc etc
This ad is perfect for the aspiring mini cooper driver. Their only concern is on what birthday are they getting one and how many clothes ‘hauls’ do they need to film before they can use the title ‘influencer’. /Stereotype
Low earners need not apply.They have more money than brain cells if they burn "extra" money on an overpriced car. But maybe that is the intended audience
Associate
If Jaguar want to take on Rolls Royce, they aim to produce around 5000 cars per year.
In 2019, they made 140,000 JaGs per year.
Thats quite a drop and would mean some serious margins need to be added to compensate.
My colleague also brought up a valid point as he was previously from a company that supplied JLR.
The reduction in volume would likely hurt suppliers across the board.
In 2019, they made 140,000 JaGs per year.
Thats quite a drop and would mean some serious margins need to be added to compensate.
My colleague also brought up a valid point as he was previously from a company that supplied JLR.
The reduction in volume would likely hurt suppliers across the board.
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The Mini adverts target their potential buyers very well. They are quite a different demographic than potential jaGuar owners.
Yes I agree. Adverts nowadays are rubbish. I think that's because they are being influenced by too many rules and regulations on what can be shown. I'm pretty sure you can no longer show a car going excessively fast, for example. You also can't show stereotypes such as big manly cars (edit: I didn't word that well but hopefully I got the point across). So just like the shape of cars in real life, the adverts all converge into the same look and feel.
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Ads are quite dull and safe now. There aren't any which stand out or you can remember the jingle, or slogan to like in the old days.
Also comedy in general has died, on screen at least. That has been reflected in ads. Everything has been P.Ced to death over the last decade.
Also comedy in general has died, on screen at least. That has been reflected in ads. Everything has been P.Ced to death over the last decade.
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Associate
The one that sticks out to me was the Ford SportKa "Evil Twin" advert with the cat and the sunroof 
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Man of Honour
Congratulations. You must be watching them or it wouldn't keep a showing themClicked on this video the other day and now Youtube just endlessly bombards me with shorts of him
Soldato
I always wanted that jag Clint Eastwood drove in Play Misty for Me.
Why don't they make cars like that any more...#sadface.
Associate
Fair points gentleman.
Perhaps I did not think that earlier statement of mine (about wanting Jaguar to deliver a viable competitor to the 3 Series or 5 Series) through very well.
I probably allowed my own personal biases towards admiring (and enjoying driving) BMW vehicles to cloud my thinking.
I recognise that the Jaguar XE (an apparent BMW 3 Series competitor) and the Jaguar XF (an apparent BMW 5 Series competitor) were not great successes.
Perhaps, instead of attempting to to deliver solid competing cars to the standard 3 Series and standard 5 Series (both very solid and well-established cars, and arguably very difficult to compete against), they should be aiming to output a genuine BMW M3 or BMW M5 competitor?
I believe Jaguar's most recent answer to the BMW M5 was the Jaguar XFR. I've read (here and there) that, unfortunately, it was not tremendously successul in the market. I do think this is a good car though.
I can only speak for myself, but as a middle-aged man, and upon further reflection, I'd like to see the following from Jaguar:
- An new "absolute monster" M5 saloon competitor.
- An updated "monster" F-Type. (I feel that the F-Type was Jaguar's last "great" car.)
Overall, I think this current strategy of Jaguar is absolutely insane, self-destructive, and disrespectful to a great British heritage UK car brand, built through hard work, over nearly 100 years.
Jaguar should be "leaning in" to their hard-won heritage, not torching it.
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Caporegime
Yes but they haven't addressed the reasons people aren't buying the cars. I went, on 3 occasions, to buy an F-type. Beautiful car, fantastic engine. The first time I went to the dealership I went in and had a mooch, all sales staff were stood around someone's mobile having a laugh at whatever video was on completely oblivious to customers.
Next time I decided to go i called ahead, arranged a time with the receptionist and was told one of the sales team would meet me. Showed up, met the receptionist and she said one of them would come to see me. I waited 45 mins and nobody did. She eventually came over and apologised. They clearly weren't busy as again were generally just chatting crap to one another.
Third time, called up, complaining about the last time and got a load of apologies. Asked to come drive a car only to be told they didn't have it. They did. It was parked outside. With a price in the window.
Two of my colleagues had very similar experiences with jaguar. When I posted this previously on here other forum members said the exact same thing.
Caporegime
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- 13 Nov 2006
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That is really poor. Maybe it's why they're reducing the number of dealers? Maybe they couldn't afford to employ good people? Or they could just be poorly managed, something which I don't think anyone is denying.
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Caporegime
People aren't denying it but jaguar haven't mentioned anything about it or rectifying it.
Soldato
The halo of XE was the lower power v6 335bhp only getting the 380 to match XF at 18MY.
Then they went OTT IMO with the Project 8 hot on the heels of the Project 7. No true R to aspire to as P8 was 150k and LHD only.
Then the interior was fixed and improved but the engines dropped to 4 cylinder only just as Covid hit and all the semi conductors parts were prioritised to Range Rover and defender was in launch phase, IPACE upgrades were delayed then shelved too. Shame really….
Then they went OTT IMO with the Project 8 hot on the heels of the Project 7. No true R to aspire to as P8 was 150k and LHD only.
Then the interior was fixed and improved but the engines dropped to 4 cylinder only just as Covid hit and all the semi conductors parts were prioritised to Range Rover and defender was in launch phase, IPACE upgrades were delayed then shelved too. Shame really….
The local JLR dealer to me pays well for technicians (don't know about sales staff though), but one impression I got from my mate who works as a tech there is that nobody gives one single **** about anything, in fact so much so it put me off going for the job he was trying to persuade me go for, that and just unreliable they are.
Caporegime
This was one of the big issues. Fantastic interior, finally matched the rather nice exterior only to rip the guts out
Yeah this was a rather big issue, the xf and xe never saw the R halo cars the world was originally promised, the project cars were a show case to show what they could do given almost free reign, but then they didn't capitalise on that.
Jag were doing ok upto COVID, residuals and reliability aside, but then as you say the shortages caused by COVID meant jlr threw resources at 1 brand more than the other, they also hadn't treated their suppliers very well so were way down the pecking order when things opened up again. They made sure land rover got all the cream first so they cut right back in the engine ranges, they insisted on fitting the higher powered variants with 4wd only instead of leaving the 4wd as an option, the 300hp engine didn't need the 4wd.and was also difficult to obtain in the Jag due to long lead times as they were shifting the engines into land rovers as they had priority. it was well thought and written in various reviews of the 380hp 'S' versions of the xf and xe that the chassis could more than handle the power and people were looking forward to the R variants arriving which never came it was a wonder why they even bothered with the 4wd, maybe in countries known for snowy winters.
Ditching the V6 engines was a massive turn off for a lot of consumers, Jag blamed it on meeting the emissions targets set by the government, but the engine was still available in the f-type.
Jag reliability was woeful, the V6 petrol was pretty good, but all the other engines in the range (except the V8) were inadequate, and Jag knew this at the point of development, they just decided to bury their heads in the sand instead.
Jag has only sold so few cars since COVID was mostly because of the Chinese market collapsing but also the board cut the legs of of Jag by casting them to the side, this was done relatively publicly and out of a lot of buyers, why would you buy a brand that they no longer believed in and put little to no effort in, they crapped allover their dealer network which makes them not really care.
They've also been hammered by the revolving door of CEOs each bringing in their swaft of changes then promptly leave again.
Jag could only ever compete on an Alfa Romeo level in terms of sales.
I think it's been mentioned on here already, but Jag have just slept walked from one crisis to another.
I get what they are now trying to do, but I think they will miss their target by quite the margin.
Jaguar has suffered since the 70's with similar things, each company that has taken them over have never got to he bottom of the issues they been the same for the past 40+years, each owner hasnt really ever had a clue what to do with Jag.
I don't know the practical realities but there have been several brands who've ditched V6 engines or their models which work best with a V6, and seen their sales collapse and don't seem to connect the dots that their customers don't want a rinsed out 4 cylinder no matter how good it is by 4 cylinder standards and if they were buying a 4 cylinder engine car would tend to buy another brand. Maybe there isn't any more significant development of 6 cylinder possible but I highly doubt that.
The xfr came out too late to compete with the then BMW M5, jaguar were still at their niche at this point and by the time Jag released the R the car was a fair way through it's life cycle.
The 2nd gen xf was meant to get the R a few months after launch, was pushed back and then got canned. This was highly tipped to be at least as good as the M5 just as the xf was regarded as a better drive than the stock 5 series but the Jag was let down ever so slightly on room and infotainment system.
The MK2 xf could have been so great, but Jag got bored of development pretty darn quickly and eventually they just abandoned it altogether, they made an attempt to inject a bit of life by revamping the interior but was too little too late by this point.
The XE also needed an M3 competitor could probably have done with an estate aswell, but again same as the xf development was cut short and they chose to shrink the range rather than improve.
Few people want to invest in something that has no support.
(That's largely regarded as the reason for the rover 75 doing so badly forcing BMW to sell BMW made it clear they weren't prepared to support rover)
Anyway fingers crossed for new Jag, I've made my peace that I will now never own a Jag.
That's absolutely horrendous tbh, and sadly it's one of many such stories I've heard about their dealerships across the country.
They did have some solid cars leading up to Covid, I know a few people that were interested in picking up models with their V6 and V8's that either changed their mind due to the pandemic or were scared off by the state of the customer support. Rebranding wasn't the solution, especially not in the way they've went about it which is frankly beyond insane. If anything I suspect it's turned people off all the more, not only due to the target audience shift but the fact they're clearly turning a blind eye to the real problems within the company.