Clearly is was aimed at me and at no point did I say Nissan as a whole have been successful in recent years.
Terrible Jaguar re-brand
- Thread starter Stu999
- Start date
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Back to the rebranding, I suppose Jag have got to move with the times and an update of the brand was probably due, but I'm sure they could have come up with something better than that.
I also bet it wasn't cheap either.
The old image was instantly recognizable, but this is just neutral.
I also bet it wasn't cheap either.
The old image was instantly recognizable, but this is just neutral.
Cheap. Built for Uber drivers. Same as the Prius back in the day, but even cheaper.
Soldato
I agree with the rot being evident for some time, but their change of marketing in (March 2021 so it seems to have started) certainly did nothing for them at all, and that is my point, their marketing went from bad to worse, they were chasing a different market from 2021 onwards.
So all my point is that simply what faith does anyone have they are not just pivoting in another wrong direction yet again? I am on board with them reinventing themselves, but this seems just another mis-step entirely, fashion brands aren't formulaic, so wheeling out every cliché in the book just looks like a poor attempt at a pastiche of a fashion brand and ignoring any knee jerk people may have over woke ideologies which I have also do not let get in the way I'm actually a fan of the potential design language of the new cars so I'm more positive than most and onboard with them targeting a new audience.
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imagine the board meeting saying "yes this looks like a great idea". Its like when everyone dyes their hair to be unique, if everybody does it its not unique anymore. It looks like a generic fashion/Jewellery brand to me looking at the logos
Soldato
JLR whistleblower sacked for publishing concerns about VinFast cars
Mechanical engineer Hazar Denli lost his job after publishing online concerns about an electric car.
www.bbc.com
He worked for Tata, not JLR? Misleading headline much?JLR whistleblower sacked for publishing concerns about VinFast cars
Mechanical engineer Hazar Denli lost his job after publishing online concerns about an electric car.www.bbc.com
TATA owns JLR and this shows a prevailing company culture. Nothing says premium more than showing you have a customer centric business model.
So yes, this is very much a JLR thing as it is a TATA thing.
I have an I-Pace, great car but terrible customer support. I will never consider owning another one
So yes, this is very much a JLR thing as it is a TATA thing.
I have an I-Pace, great car but terrible customer support. I will never consider owning another one
Soldato
Not sure, he didn't raise any safety concerns with JLR products in his short stint there.. It's a different design team/country/culture at Gaydon, surely?
I'm sure Jonny can confirm and maybe I'm wrong here but Tata will have financial and strategic oversight over JLR but they'll operate the brands completely independently. It's still a misleading headline. Jaguar's poor customer service is a brand issue, not the conglomerates.
yes interesting bbc article .. so tata technologies have uk based consuitancy to 'help' in car design https://www.tatatechnologies.com/en...ury-experience-at-optimal-costs-thats-better/
are they involved with upcoming jaguar engineering too
- with todays discussion on potential nissan / honda hook-up everybody needs somebody.
[ hadn't seen mercedes eq XX prototype till last week - that was 2 years ago, Jaguar should have been there with a similar halo design concept - I guess the budgets available are an order of magnitude different. ]
are they involved with upcoming jaguar engineering too
- with todays discussion on potential nissan / honda hook-up everybody needs somebody.
[ hadn't seen mercedes eq XX prototype till last week - that was 2 years ago, Jaguar should have been there with a similar halo design concept - I guess the budgets available are an order of magnitude different. ]
The point is TATA are alleged to have had JLR sack someone who raised concerns about one of their clients cars. It’s not that there are issues with JLR cars, but the culture of actively covering up poor business practices.
The optics aren’t good.
The optics aren’t good.
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BBC new article - nothing to do with the rebrand but if this is how Tata/ JLR operate then I won’t be buying any of their cars any time soon
Edit: missed the post above!
Edit: missed the post above!
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Pretty clear consultancy work for an OEM shouldn't be shared publicly on Reddit... The tea leaf reading is as impressive as ever though.
Not sure this says much about the way a company operates. its the same as leaking confidential information, he likely was under a ITK or NDA too.
Not sure this says much about the way a company operates. its the same as leaking confidential information, he likely was under a ITK or NDA too.
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They sacked him for posting on Reddit
That is still considered whistle blowing. If the employer isn't listening then going to the media/social media is valid under the legislation as a "wider disclosure".
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