Terrible Jaguar re-brand

[b0rn2sk8]

I had an XE and an XF. The XF was pretty "lol" as I went for an XE but they weren't ready yet. I was 25 lol.

You reckon they'll bin the whole "pay out of gross"? I never experienced company cars before EVs so can't comment as to what normal was.

No, you’ll still be able to pay out of gross but you’ll not get the low BIK rate as well.

It should work if your only objective is to get your salary down below the marginal rate and where benefits are withdrawn.

However unlike now, you’ll be hit with a big BIK charge so the tax savings will not be there as well.

It’s likely to still be beneficial if you are in that 60% band but not really a gravy train anymore.

 

[sigma]

IMO Jag are running scared

Do you actually know this or is this just based on what you've seen online? I.e you've seen the outcome not the source of the decision.

 

[jpaul]

Why would Musk want to dilute Tesla even further?

They are struggling as it is at the moment.

Musk with USA subsidies has judiciously got manufacturing in the USA in accord with biden grants - so is well placed for that market when Trump further imposes eu/cn duties,
equally starmer needs to decide which side of the USA/CN wall he will fall (probably usa) so jag market/future in china is questionable (their pork/whisky import controls will become insignificant)
BYD and other companies trying to create factories in the USA (mexico's no good anymore) won't be able to produce cars at the same cost as in china either, so musk will be more competitive.

 

[Yaayuh!]

Someone tweaked the design into something actually quite nice:

F-type grand tourer would be a winner in my book.

Wheels are hilariously too big. They 24s?

 

[dlockers]

Don't worry boys they've fixed all their issues - and made an AMEX offer available

 

[bigmike20vt]

Someone tweaked the design into something actually quite nice:

F-type grand tourer would be a winner in my book.

i agree that looks far far better side profile...... make that and give a front more similar to the C-X75 or an ipace and imo that may be a car worthy of a teenagers bedroom wall·

 

[fastwunz]

Looks like Walmart are the latest of the massive American companies to publicly declare they are dropping these awful DEI initiatives - guess they don’t make as much money as they thought they would. I wonder when jaguar will learn this lesson.

 

[Nasher]

About time. After watching the massive fails largely caused by it over the past few years, I'm surprised it took so long

 

[JonRGV250]

”Jaguar has no desire to be loved by everybody”
Someone needs to take the shovel off him.

https://twitter.com/x/status/1867225683862433837

 

[Nasher]

Just the 0.05% the rebrand appeals to. I'm sure that will keep them afloat.

 

[jpaul]

maybe they should bring/buy him back ... still £80K though, not gr yaris territory

Former Jaguar design boss Ian Callum's eponymous car company has unveiled the interior of its debut model, the Skye, edging it closer to production.
lean too .. The Callum company’s total staff now runs to more than 20 people, although Ian Callum says the firm’s intention is always to remain “small and agile”.

 

[Clarkson]

”Jaguar has no desire to be loved by everybody”
Someone needs to take the shovel off him.

https://twitter.com/x/status/1867225683862433837

He can't even get basic information correct. Gerry McGovern is not CEO..

 

[Nasher]

maybe they should bring/buy him back ... still £80K though, not gr yaris territory

That wheel protrusion won't be road legal for a start. It (and everyone around it) would be stone chipped to death.

 

[Simon]

That wheel protrusion won't be road legal for a start. It (and everyone around it) would be stone chipped to death.

Oh wise one. Can you respond to that 1kW heater comment ?

 

[Begbie]

Why they didn't just create some modernised classics is beyond me, they would fly off the shelf.

 

[Simon]

Why they didn't just create some modernised classics is beyond me, they would fly off the shelf.

I think people need to remember jaguar wasn’t making any money. They have to try something new.

LR is the cash cow for JLR

 

[Diddums]

That wheel protrusion won't be road legal for a start. It (and everyone around it) would be stone chipped to death.

Quick, get Ian Callum on the phone, Nasher wants to tell him how to design cars.

 

[CaneyJ]

Some sir-names shouldn't be the front and centre of a brand title.

Callum is certainly one of them.

I see the Smart Roadster Coupe is beach body ready though

 

[sigma]

He can't even get basic information correct. Gerry McGovern is not CEO..

Selective quoting always raises an eyebrow too, but let's not let it get in the way of outrage

 

[K.C. Leblanc]

I think people need to remember jaguar wasn’t making any money. They have to try something new.

LR is the cash cow for JLR

This, companies need to reinvent. Let's not forgot that until 1945 they weren't even called Jaguar, they changed their name because being called SS in 1945 wasn't a great look.

In their heyday Jaguar did some pretty radical things, maybe we need to see how this pans out.