Well our firm is going through a massive and ambitious growth plan, to move up the ranks in the industry capitalising on our expertise and multidisciplinary skills. Owing to this massive change in business strategy, we need to manage a few workstreams, such as:
- idea management (ideas lead to solutions/innovation and opportunities)
- knowledge and knowledge management
- integration of a common data environment (our industry is awful at sharing information, and single source of truth)
- achieving BIM level 2
Those are some of the main ones, clearly there is a commercial transformation project ongoing, improving our CRM and integrating that into our CDE, financial transformation and there is even an IT transformation project on going. All of this ties in together to be part of our transformational journey.
Innovations come from ideas, ideas provide potentially solutions to problems, opportunities to try new things, new processes/procedures/materials/ways of working etc.... Ideas can be disruptive, and we have to be agile enough to change how we work to take on board these opportunities without them turning into blockers or halting how we work.
We consider innovation to be the process of translating an idea, invention or process into a product or service that creates value or for which customers will pay - for that we need to have our bid teams, work winning teams, business development teams, design teams, engineering teams, commercial teams, PR teams, comms teams, operations teams, plant teams, basically everyone... on board to be part of these new processes/products/services as they are rolled out, or trialled, or developed. Quite a task!
If we're not all aligned with one another, and considering we are multi-national, if the arse doesn't know what the elbow is doing, and we offer different pricing models, different solutions, or promise to deliver things we have no capability in delivering, we end up not making any profit in what is already a very low yield industry. Engineering firms consider anything between 1.5-3% fantastic. We're aiming to get as close to 10% as possible, something which is not common in our industry at all. The design houses, and consultants can achieve this, but their roles are specialist, we have a clear opportunity to improve our business, by reducing inefficiencies, bring ideas to life, and work collaboratively to achieve this. Sounds simple, but tying all these disciplines together in a very silo'ed industry is a massive challenge.
Hence the change management piece - so I'm doing a lot of work with our cultural development team, our organisational effectiveness team, as well as spending a fair amount of time, with my peers in the senior leadership team making them understand that change, innovation, culture is nurtured from the top and grown from the bottom - and we need to meet them halfway. Often middle management is where a lot of the blockers to change/innovation happens.
So this is where I try and transcend the business, and fortunately I have a strong comms team on my side, as well as a group of like minded individuals who are all bought into our change programme and business growth plan. We're still a family business and not a PLC, so it does give us a bit of freedom to explore opportunities more quickly.
For example, the company didn't exploit it's R&D tax relief - it didn't realise it could. Engineers solve problems every day, and don't talk about it, and that leads to a huge loss of opportunity across the business. I've retrospectively secured nearly £1m of R&D relief for 2015... We just need to make that sort of behaviour organic, encourage safe risk taking, encourage openness, and we are building the tools (CDE, knowledge management, BIM level 2, etc..) to allow us to better do it. The tools are just enablers, they don't magically create a culture of collaboration and innovation - but they make information easier to handle and help people help themselves as well as hopefully working together more effectively! There is a lot of human interaction and comms still required to keep this thing alive, and to continue to add value.
This is just a very short overview - happy to chat more in depth off-line
That makes more sense!!