*** The AMD RDNA 4 Rumour Mill ***

[Sythe79]

And how do you know that ? 5070 could be 4070ti performance in raster with 12gb vram or have you been sucked in it's 4090

Hardware unboxed said based on the one game it looked slightly faster than the 4070 super that's in like for like comparison

We still don't know how the 9070xt and 5070 will compare

Because perception of the product matters more than performance, their last 3 releases have shown a 70 class AMD card just isn't worth more than $400 to the public.

There's no premium value like Nvidia have, in much the same way no one was going to buy a luxury Toyota so they badged them Lexus AMD are where they are, if they really thought they could compete with the 5070 they would have badged the 9070xt the 9080.

 

[adidan]

So I missed all the shenanigans.

I presume AMD are now deciding how low they can realistically price their GPUs?

 

[t2na]

The problem with this is that it has to be a sustained push over a decade at least, not just a one-off gen (or they'll just go backwards). And would they be willing to break-even or even lose money to do this? I'm not so sure...

If they're losing money overall I think they're best off out of the discrete market, they just aren't cut out for it.

There just doesn't seem to be any consistency between what they say and what they do.

If they are keen to improve market share then it absolutely makes sense to target the mid-range market but they almost half arse that as well.

It's a real shame, this 7900XT is a fantastic card and if the 9070XT is going to match that then it'll be fantastic for more people - but only if it's priced logically.

 

[RavenXXX2]

AMD will do $500 and 450.

 

[JediFragger]

 

[FredFlint]

If the performance is good and < £400, it would be good but its more likely going to be £450-500 and in very short supply. Probably going to be 2-3 months before its easy to get any of the new GPU's.

 

[uscool]

Because perception of the product matters more than performance, their last 3 releases have shown a 70 class AMD card just isn't worth more than $400 to the public.

There's no premium value like Nvidia have, in much the same way no one was going to buy a luxury Toyota so they badged them Lexus AMD are where they are, if they really thought they could compete with the 5070 they would have badged the 9070xt the 9080.

They already confirmed the naming change
users no longer needed a significant investment into the knowledge of the brand to make better like-for-like comparisons

I don't care for the brand name
My first priority is pricing and raster performance, vram , I don't care for Frame generation, and AMD are now using hardware upscaling will have to see how that compares

If it's £100 less than 5070 with matching raster or better I'll very much be considering it

Still a lot of unknowns till 3rd party get hold of both

 

[Martini1991]

AMD can't even talk about their product and Nvidia basically announced a full stack lol
5070 at £540 will be popular as all hell, and that's basically the product AMD have to compete with by all accounts

 

[Martini1991]

They want to appeal to mid range customers with a much lower price point so they can build up marketshare rather than doing a really fast and expensive card like the 7900XTX which isn't bought by many people compared to something like a 7900GRE/XT.

And yet Nvidia will manage that with the 5070 without even trying.

 

[humbug]

I just realised Nvidia had their keynote too, i thought theirs was on the 9'th..... the RTX 5070 is $550, now what? Now what AMD? how did delaying and fumbling around in a blind panic work out for you? Nvidia just said "oh.... so no pricing from AMD? Okay.... i'll just go aggressive"

 

[CAT-THE-FIFTH]

AMD can't even talk about their product and Nvidia basically announced a full stack lol
5070 at £540 will be popular as all hell, and that's basically the product AMD have to compete with by all accounts

Nvidia are not also going very aggressive on the pricing either. That is the sort of price range the RTX4070 and RTX4070 Super now occupy. The RTX3070 was £480 IIRC.

If you look at the AMD slides,RX7900XT level performance would be around 30% faster than an RX7800XT which was a £480 dGPU. The RX6700XT was £420. So the RX9070XT would need to be £480 or cheaper at the minimum.

So even competing against themselves AMD would still be cheaper than an RTX5070. This need of AMD to adjust pricing relative to Nvidia started in full gusto after the "we are not the budget brand anymore" mantra.

If they had announced it at £449 instead of trying to play 4D chess they might have got more positive feedback.

 

[humbug]

Nvidia are not also going very aggressive on the pricing either. That is the sort of price range the RTX4070 and RTX4070 Super now occupy. The RTX3070 was £480 IIRC.

If you look at the AMD slides,RX7900XT level performance would be around 30% faster than an RX7800XT which was a £480 dGPU. The RX6700XT was £420. So the RX9070XT would need to be £480 or cheaper at the minimum.

So even competing against themselves AMD would still be cheaper than an RTX5070. This need of AMD to adjust pricing relative to Nvidia started in full gusto after the "we are not the budget brand anymore" mantra.

If they had announced it at £449 instead of trying to play 4D chess they might have got more positive feedback.

I don't think they have much choice but to go $450 now, Nvidia was on target after AMD chickened out of taking a shot, $550 for a 4070 Ti level 5070 is quite aggressive, i know Nvidia said = to 4090 but i'm 99% sure that will be the usual BS Nvidia marketing, because no one picks them up on that crap, tech tubers just let them get away with it.

 

[humbug]

Remember this, i bet most of you don't.

 

[Martini1991]

I don't think they have much choice but to go $450 now, Nvidia was on target after AMD chickened out of taking a shot, $550 for a 4070 Ti level 5070 is quite aggressive, i know Nvidia said = to 4090 but i'm 99% sure that will be the usual BS Nvidia marketing, because no one picks them up on that crap, tech tubers just let them get away with it.

Yeah the 5070 = 4090 performance will be using all the bells and Whistles generation stuff.

But it'll probably give a better experience than the RX9070 lol.

A £450 RX9070 actually sounds an ideal GPU though.

 

[uscool]

Remember this, i bet most of you don't.

In reality probably 4070ti

 

[humbug]

In reality probably 4070ti

Yes but not that...

Edit: wait... never mind can't bothered

 

[uscool]

Really hope 5070 and 9070xt are released close together very much doubt it though

 

[humbug]

I'm going to say it, and in this thread, i have never been emotionally tied to whatever GPU brand, tho i will admit i do prefer to see the underdog do well, even if they do keep insisting on creating their own problems, needlessly, frustratingly.

i quite like the look of the 5070 if you can't get one with a good cooler for £550.

 

[harmattan]

A £450 RX9070 actually sounds an ideal GPU though.

if it performs like a 4070 ti as purported, and os £450, that will be a goldilocks card for a great many.

Not sure if folks are monitorimg used prices this morning, but there's a veritable parade of people trying to unload their 4090s. Average list price today looks to be £1400 and falling.

 

[Sythe79]

If you look at the AMD slides,RX7900XT level performance would be around 30% faster than an RX7800XT which was a £480 dGPU. The RX6700XT was £420. So the RX9070XT would need to be £480 or cheaper at the minimum.

But nobody willingly bought the 6700xt at £420 that's the point, the vast majority of people would have rather overpaid massively for 3060s or spent double the money on a 3070s to scalpers rather than buy into AMD.

At £350 suddenly it was the smart choice, it was only the covid bubble that saved them. They repeated the same mistake with the 6750xt and the 7700xt, Rubbish value at RRP reasonable value at what they actually sold the majority of them for but without the goodwill of reviewers by charging that price from the start.

£480 would just be them repeating history, for a dead architecture and R&D costs that will already be written down. Some goodwill for UDNA would be worth more than a few extra quid per GPU now.