Caporegime
What a disaster, AMD completely bamboozled by a relatively boring NVIDIA lineup.
What were they expecting? The 5070 and 5070Ti from NVIDIA's own data are about 20% faster than the previous gen (plus/minus 5%), for about the same price (plus/minus $50). Totally run of the mill, standard, minimum price/performance increase.
NVIDIA couldn't be more boring if they tried, yet this was enough for AMD to effectively unlaunch their GPUs . Surely they should have prepared for this possibility? If NVIDIA had done something crazy (+50%), I'd understand the panic, but this is just pathetic.
So AMD need to renegotiate with retailers/distributors/AIBs?
Totally agreed.
If they had underpriced their cards, its very easy to increase the RRP. However, this panic from them seems to strongly indicate that they wanted to charge more, but now have to either rebate existing cards, or find extra performance to justify the price.
Remember how they priced the RX7900XT relative to unlaunched RTX4080 12GB? Then got jebaited by Nvidia with a $50 cheaper RTX4070TI which wasn't great value.
They tried overpricing the Ryzen 9000 CPUs too and the B840 chipset is apparently a rebadged A620.
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