*** The AMD RDNA 4 Rumour Mill ***

[fs123]

They should be confident of their ingenuity and product. They shouldn’t be missing an open goal of releasing early and pricing it right to “disrupt the market” like they’ve always said.

They’ll lose more market share as they’ll release too late and with poorer feature set for too high a price for people not to choose Nvidia for a little more.

Do you honestly believe they will lose market share by releasing 2 weeks after Nvidia? Those who are impatient may buy the 5070 if there is enough stock but those who can wait will be in the best position to get the better card.
Releasing early will not suddenly increase their market share either. Most people will still wait for Nvidia cards before making any purchase.

At the end of the day, if the 9070XT beats the 5070 convincingly at a similar price then there will be many who will buy them no matter when it comes out. Taking more time to add FSR4 to more games is absolutely the right move since that will make the biggest impact if it rivals DLSS this time.

 

[gpuerrilla]

Radeon Stock Forecast (RSF) in Adrenalin this refreshes stock levels on shelves globally while we decide on price shifting algorithms.

 

[Octoplex7]

LOL.

They’ve had 12 months to make this right if they were truly working on N48- it’s like leaving homework to the morning of your deadline.

They've definitely messed up somewhere. It's going to cost them to fix this (and already has). Thankfully the good old tech-tubers are here with the Jedi mindtricks to reframe the debacle and make it look like a good move. That single tweet from HUB will be priceless for their relationship with AMD.

Radeon really does lack a clear vision and leadership right now. Best case scenario for them, this gen is a stop gap as they prepare for UDNA which will hopefully have a proper roadmap they can achieve. They need leadership that doesn't come across as reactive and reliant on their competition for making decisions.

Their CES presentation made it clear that they too (like Nvidia) have massively deprioritised Graphics GPU's. UDNA seems like they will be joining Nvidia in dumping scaled-down AI architecture on the masses. I fully expect an emphasis on software and frame magic from them next gen.

Now hurry up and release something!

 

[GoogalyMoogaly]

Do you honestly believe they will lose market share by releasing 2 weeks after Nvidia? Those who are impatient may buy the 5070 if there is enough stock but those who can wait will be in the best position to get the better card.
Releasing early will not suddenly increase their market share either. Most people will still wait for Nvidia cards before making any purchase.

At the end of the day, if the 9070XT beats the 5070 convincingly at a similar price then there will be many who will buy them no matter when it comes out. Taking more time to add FSR4 to more games is absolutely the right move since that will make the biggest impact if it rivals DLSS this time.

It's going to be interesting to see what happens and if the delay will make any difference.

The way I see it...
You've obviously got you people that will buy their preferred brand regardless of which is best and what reviews say.
You got some people that just want a new shiny shiny and will get whichever they can get first (some perhaps swayed if reviews are really bad).
You'll get some that will wait for reviews and base their decision off of that.
Then you have those that will want to buy a brand they recognise (i.e. Nvidia). Here's there's probably the issue that if AMD are too cheap then they'll be the "budget brand" that you don't want to go for or if the prices are too close it'll be "Why not just spend an extra X and get an Nvidia".

I'm not sure how much sway reviews have then as most of the reviews didn't like the 4060 but based on the Steam survey that didn't seem to hurt sales.

Personally I am interested in the 9070XT but will now probably end up going with Nvidia. I find this tactic of waiting for your competitor to go first and then make sure you have a better price/performance ratio feels a bit cheap/dirty. It's a tactic only 1 side can use (until/unless Intel become large enough to make a difference). It could be good for the consumer as it might make the cards cheaper for us, but it could be bad as it means AMD will know exactly how much more they can charge and still look good.

 

[ben90]

I'm sticking with they balls'd up their pricing