*** The AMD RDNA 4 Rumour Mill ***

[CAT-THE-FIFTH]

If AMD put these out at $550 the moment Nvidia drop the price of the 5070 Ti to $650 Steve from HUB will tell his audience to buy that because the Radeon GPU is too expensive.

AMD can't win.

Who gives a damn about what Steve or any other reviewers say? Nvidia can go and keep a $650 RTX5070TI.

We have FPS numbers and prices. We can make our own charts.

I will be interested in a card than can offer around 7900XTX/4080S performance for less than £600. At the moment the 5070Ti is too expensive and judging by how the 4070S stayed over £750 for most of it's life, I don't see myself buying a 5070Ti since it will not reach my buy in price.
If AMD decides to price the 9070XT at $700 then I'm waiting for next gen instead. However, If the card is competitive and within my budget then I will get it.

The RX7900XT could be had for £600 to £650,so once the card gets closer to £700 we need to compare it relative to an RX7900XT.

 

[humbug]

Who gives a damn about what Steve or any other reviewers say? Nvidia can go and keep a $650 RTX5070TI.

We have FPS numbers and prices. We can make our own charts.

The point is AMD are Emailing Steve for pricing advice, they will never win with him, its a trap.

 

[humbug]

He cares about Nvidia's pricing, not AMD's, he doesn't have the ______ to go at Nvidia for thier pricing like they all need to so he needs AMD to play ball, AMD are just a proxy to him.

 

[CAT-THE-FIFTH]

The point is AMD are Emailing Steve for pricing advice, they will never win with him, its a trap.

They are probably asking a few. But it is troubling when members of his own community instead of doing price/performance calculations,are more concerned with relative pricing to Nvidia.

That sends the wrong message to AMD IMHO. $550 isn't a bad starting point because it is the RX7900GRE price - in any negotiation you start lower and meet in the middle.

Starting at Nvidia useless pricing,means we are all screwed!

 

[humbug]

Its not just him, Steve just vocalises what they all do, because he's nothing like as smart as the rest of them.

If they all went hard after Nvidia, like they need to it will also take some of the polish off Nvidia and in that way we all get cheaper GPU's and perhaps a more balanced market, none of them have the cherries to do that so they go hard at AMD instead hoping they can bully AMD into dragging Nvidia prices down, that only adds to AMD's already in the gutter mindshare, you know... what should be happening to Nvidia with this.

 

[uscool]

Its not just him, Steve just vocalises what they all do, because he's nothing like as smart as the rest of them.

If they all went hard after Nvidia, like they need to it will also take some of the polish off Nvidia and in that way we all get cheaper GPU's and perhaps a more balanced market, none of them have the cherries to do that so they go hard at AMD instead hoping they can bully AMD into dragging Nvidia prices down, that only adds to AMD's already in the gutter mindshare, you know... what should be happening to Nvidia with this.

What polish? All the reviews are not positive they even had Nvidia to stop sending them cards at one point , what else do you want ?

This isn't very positive

 

[CAT-THE-FIFTH]

Its not just him, Steve just vocalises what they all do, because he's nothing like as smart as the rest of them.

If they all went hard after Nvidia, like they need to it will also take some of the polish off Nvidia and in that way we all get cheaper GPU's and perhaps a more balanced market, none of them have the cherries to do that so they go hard at AMD instead hoping they can bully AMD into dragging Nvidia prices down, that only adds to AMD's already in the gutter mindshare, you know... what should be happening to Nvidia with this.

But AMD needs to worry less about Nvidia and more about their own stack. 30% to 35% over an RX7900GRE would be an RX7900XTX. So under £600 would be an OK starting point,especially as the RX7900XT did dip below £600 and was available around £650.

The RTX5000 series is a lost cause ATM.

 

[GoogalyMoogaly]

Well, in amongst the Nvidia thread(s) refugees' weekly invasion was a very interesting bit of info...

Can we highlight the fact that AMD is apparently asking reviewers for pricing opinions? That seems insanely positive to me.

I'd say yes and no.
Yes from the point of view that we might get a decently priced card (if they listen).
No from the point of view, shouldn't a company like AMD know how to price their products without help from youtubers?

Hypotheticals CAT, i only deal with what is.

Nvidia will just drop the price of the 5070 Ti, over night, they we are back to square one, how should AMD then respond to that to gain that marketshare? drop another 20%? now they are $450?

That seems like a hypothetical

No doubt AMD are in a difficult place when it comes to 9070/9070XT pricing. They need to make enough profit for it to be worthwhile, which means making enough profit per card but also selling enough cards to make the whole R&D exercise worthwhile. Standing firm on a price that makes you a good pre-card profit and not seem like a bargain brand is all fair and well, but if you only sell enough cards to drop to 5% marketshare have you made enough profit overall to make it worth repeating the cycle?
What we don't KNOW is the performance of the AMD cards, which makes it extra hard for us to speculate. Assuming the reviewers have decent drivers they might have a better idea, but we don't know yet, maybe they're speculating a lot or using old drivers that don't fully support the new cards and so getting incorrect information.
Let's hope that after Nvidia's misstep AMD have a card that performs better than they thought allowing them to set a better price than they were expecting while still setting a price that looks good compared to the competition (and their own previous gen). But if this were the case why would they be asking youtubers for financial advice?

 

[mahius]

Nvidia will just drop the price of the 5070 Ti, over night, they we are back to square one

I understand the concern here of such a possibility mate. But here's the thing. Will Nvidia actually drop the price?

Have any of us seen Nvidia drop prices by 3 figures or more? The closest we got a was a re-release of 4080 as a cheaper 4080 super that was still priced too high, but the 4080 non-super still stayed at $1.2k+... they never actually dropped. Actually through out most of the 4000 series lifetime, the GPUs barely dropped in price, even during sales. Only AMD gave deeper discounts.

If any of us had any expectation that Nvidia would drop pricing in reaction to 'nicely priced AMD GPUs', perhaps more folks would agree with your point there.
In my opinion, even if that did end up happening, many folks would remember that it was AMD who made it happen and would probably reflect in their marketshare.
And even then, the Nvidia GPUs this generation have so many issues. So a choice between Nvidia and AMD at similar pricing? I'd go AMD and so would many others.

I mean look at Ryzen. Look at how AMD turned things around there, would we have expected 10 years ago that AMD being aggressive in the CPU market by offering more for good value would end up putting them in a position where Intel is on the back foot? It's a similar situation here and now. AMD have that opportunity to make this a Ryzen-esque GPU moment.

I want the pricing to be below £600 for the 9070XT. But my expectations are low given how retailers are pricing 5000 series and how the consumers are seemingly happy to pay more.

 

[Bidley]

HUB said $550,because they clearly know what the performance is like as they have the cards in hand. That is what some on here are missing.

I doubt they do, they may have the cards in hand but it's unlikely they have drivers for them.

 

[Bidley]

Its not just him, Steve just vocalises what they all do, because he's nothing like as smart as the rest of them.

If they all went hard after Nvidia, like they need to it will also take some of the polish off Nvidia and in that way we all get cheaper GPU's and perhaps a more balanced market, none of them have the cherries to do that so they go hard at AMD instead hoping they can bully AMD into dragging Nvidia prices down, that only adds to AMD's already in the gutter mindshare, you know... what should be happening to Nvidia with this.

I don't know what (if any) Youtubers you watch, but GN, Jay, Vex, Daniel Owen and HUB have all gone in very hard on Nvidia. LTT have been disappointingly more blasé than the rest but I suppose that's to be expected. Jayz2Cents I was shocked at how brutal he's been.

 

[Bidley]

I'd say yes and no.
Yes from the point of view that we might get a decently priced card (if they listen).
No from the point of view, shouldn't a company like AMD know how to price their products without help from youtubers?

There are multiple ways to price a product - based on BOM, based on potential profit over a given time period etc. So yes, of course they know how to price a product. What they probably don't know for sure is how to price it to be appealing to the masses when the masses want Nvidia. Nothing wrong with asking for opinions.

How this can be seen as a negative is beyond me... Oh wait, I know

 

[ben90]

If AMD think they can manage $550 then great, i'm happy, but they aren't going to sell more GPU's.

If not i don't think Nvidia deserve anything more than a 20% premium.

Given the massive rise in AMDs sales recently I'm not sure about that. There will always come a time where people get fed up and just don't spend their money and I really don't feel like we are far off that point. AMD pricing their cards properly will help massively towards beginning the process of normalising the pricing.

They've already done it once with Ryzen...

Just because Nvidia price stupidly it does not mean that AMD need to do the same, it also doesn't mean they have to do what we want either, but they said they were going for market share...last chance for me in the GPU market before I might just hang my boots up with it all and I'm sure a lot of people will follow suit. Try getting market share if the market dissapears completely

 

[Poneros]

Slightly off topic but when did XFX get good? Back in the day they were renowned for selling cards with slower memory and cheaper PCBs than the likes of Sapphire. I do notice most of the cheaper deals are on XFX cards.

May consider them if they've improved.

They've always had good cards. Imo Sapphire is overrated, mostly because they used to have ultra premium models so that built up a rep, and also because their customer service in NA is better than others (and internet discourse is very influenced by US internet discourse no matter the forum). Btw I don't mean they're bad, but I find that the AMD trio, Sapphire Powercolor XFX, is mostly on par with each other (+- depending on generation and model). I say that because I've had personal experience with all of them across all models for at least the past 5 generations.

Surely they cant be that dumb..

Ofc not. The other guy is just responding in bad faith. They're obviously discussing hypothetical examples, which is obvious in the context of the other tweets.

I've already said it, $600, effectively a 7900 XTX for $600.

Is the 7900 XTX a 16 GB GPU?

 

[fs123]

FurMark 2 Benchmark Charts for P2160 Scores (*** UPDATED: 2025.02.22 ***) | Geeks3D

FurMark 2 benchmark charts for the P2160 scores (3840x2160) - OpenGL and Vulkan scores for NVIDIA GeForce, AMD Radeon, Intel Arc and Moore Threads GPUs.

geeks3d.com

The 9070XT score is on the furmark site now. Slightly different score than the one reported on Videocardz. Looks to be exactly on par with a 5070Ti.

 

[Mercurial]

They've always had good cards. Imo Sapphire is overrated, mostly because they used to have ultra premium models so that built up a rep, and also because their customer service in NA is better than others (and internet discourse is very influenced by US internet discourse no matter the forum). Btw I don't mean they're bad, but I find that the AMD trio, Sapphire Powercolor XFX, is mostly on par with each other (+- depending on generation and model). I say that because I've had personal experience with all of them across all models for at least the past 5 generations.

Very useful and fills in a few gaps in my knowledge. My one experience with XFX was with a 4890, so gives you an idea of how long ago my last experience with them was (it was on par performance wise with a 4850 (iirc) it was replacing, it got sent back). Seeing they've changed I'll add XFX to my potential list

 

[mahius]

I don't know what (if any) Youtubers you watch, but GN, Jay, Vex, Daniel Owen and HUB have all gone in very hard on Nvidia. LTT have been disappointingly more blasé than the rest but I suppose that'd to be expected. Jayz2Cents I was shocked at how brutal he's been.

I'd agree. Regardless of how folks see HUB, they've been very critical of Nvidia for the past month or so. I reckon we all just want a GPU release this year that isn't terrible.

All depends on 9070 series price.

 

[Nate75]

 

[humbug]

I understand the concern here of such a possibility mate. But here's the thing. Will Nvidia actually drop the price?

Have any of us seen Nvidia drop prices by 3 figures or more? The closest we got a was a re-release of 4080 as a cheaper 4080 super that was still priced too high, but the 4080 non-super still stayed at $1.2k+... they never actually dropped. Actually through out most of the 4000 series lifetime, the GPUs barely dropped in price, even during sales. Only AMD gave deeper discounts.

If any of us had any expectation that Nvidia would drop pricing in reaction to 'nicely priced AMD GPUs', perhaps more folks would agree with your point there.
In my opinion, even if that did end up happening, many folks would remember that it was AMD who made it happen and would probably reflect in their marketshare.
And even then, the Nvidia GPUs this generation have so many issues. So a choice between Nvidia and AMD at similar pricing? I'd go AMD and so would many others.

I mean look at Ryzen. Look at how AMD turned things around there, would we have expected 10 years ago that AMD being aggressive in the CPU market by offering more for good value would end up putting them in a position where Intel is on the back foot? It's a similar situation here and now. AMD have that opportunity to make this a Ryzen-esque GPU moment.

I want the pricing to be below £600 for the 9070XT. But my expectations are low given how retailers are pricing 5000 series and how the consumers are seemingly happy to pay more.

The dropped the 4070 to $550 the moment the 7800 XT was launched for $500.

 

[Murphy]

If AMD put these out at $550 the moment Nvidia drop the price of the 5070 Ti to $650 Steve from HUB will tell his audience to buy that because the Radeon GPU is too expensive.

AMD can't win.

You're right to a certain extent but it really depends on what you consider a win to be, let's not kid ourselves Nvidia will be able to beat AMD on price as they can afford to sell at a loss if they so choose.

However I'd say beating Nvidia on price consistently would not be considered a win. What would be a win in my book is AMD forcing Nvidia into lowering prices, into forcing Nvidia to show their hand. In basically demonstrating to the public at large how much Nvidia have been taking advantage of them with artificially high prices, in a PR loss (as if they need any more of those).

It's why i still maintain that AMD need to offer close to X tier performance for close to the price of the next tier of card down. That way you present your competition with an unwinnable scenario. They either keep prices high and show everyone what poor value for money their product is, or they lower the price by so much people question if it was silly to buy X GPU for Y money when they could've bought a higher tier card for the same price if they had waited.