The dropped the 4070 to $550 the moment the 7800 XT was launched for $500.
Fair point mate. Though as you can tell, I just don't think many folks noticed or cared for the 4070 dropping to that price, it was still a measly $50.
It would have been more impactful to drop $100 down to $500, but Nvidia were still reluctant to drop price by any meaningful amount. So I still stand by my point.
Either folks were going to buy Nvidia anyway or they weren't. And all it might have done is make AMD look 'only $50 cheaper'.
Even with the drop, the 7800XT was still a better card with more VRAM and raster performance. And not many folks would be turning on RT on a $500 GPU.
I guess we'll agree to disagree on that tangent.
Oh and performance-wise, I expect AMD will still be behind on FSR-vs-DLSS and RT, though hopefully not too far behind on RT. DLSS4 got a boost and even if a handful of old-timers like me can't stand DLSS/FSR, fans will defend those software technologies as 'adding value' somehow. Personally, even if there was a card that performed 1% better on price/performance, but had no DLSS/FSR, I'd pick that over the software-performance-crutch-nonsense. I consume old-fashioned real resolution at real frames only, thank you very much.
None of this changes the plain fact that AMD need to price the 9070 series to sell. They call them 70 class/midrange cards. Last gen the 7700xt/7800xt were mid range.
Hence the 9070 series should be following on from those and be priced similarly. Too far above $500 is no longer midrange, pushing into high-end, even though Nvidia is trying to push it as midrange. That price below $600 is where the masses can afford to buy, if they want sales, then price them where majority of folks can afford them.
That said, I expect AMD to disappoint/mess it up and price the whole 9070 series at $500+.
And even if AMD don't somehow mess up pricing, a discussion I had with someone during dinner today... well-priced desirable AMD GPUs will face stock issues if they end up becoming popular, resulting in the same situation as 5000 series, driving up prices beyond MSRP anyway. The market is starved for a decent GPU release that doesn't go up in smoke right now.
It's like the system is rigged such that consumer's can't score any wins.