*** The AMD RDNA 4 Rumour Mill ***

[humbug]

You're right to a certain extent but it really depends on what you consider a win to be, let's not kid ourselves Nvidia will be able to beat AMD on price as they can afford to sell at a loss if they so choose.

However I'd say beating Nvidia on price consistently would not be considered a win. What would be a win in my book is AMD forcing Nvidia into lowering prices, into forcing Nvidia to show their hand. In basically demonstrating to the public at large how much Nvidia have been taking advantage of them with artificially high prices, in a PR loss (as if they need any more of those).

It's why i still maintain that AMD need to offer close to X tier performance for close to the price of the next tier of card down. That way you present your competition with an unwinnable scenario. They either keep prices high and show everyone what poor value for money their product is, or they lower the price by so much people question if it was silly to buy X GPU for Y money when they could've bought a higher tier card for the same price if they had waited.

I understand what you're saying, and its a smart argument, i think you're probably right but the effect is very limited, largely AMD already undercut Nvidia and have done for many generations of GPU's, the 9070 XT is likely to be at least £100 cheaper than the 5070 Ti when it launches, even people who accept that to be true don't appreciate this, in fact Nvidia's price is still AMD's responsibility despite this. why is that?

 

[Murphy]

...but the effect is very limited...

Oh i agree but when you don't have much to work with you have to use whatever is available, exposing Nvidia for what *they are is pretty much all the have to work with ATM.

*What they are is how i personally see them based on +25 years of experience that I'm not going to justify so if anyone feels a need to challenge my opinion don't bother because i don't care.

 

[humbug]

Lets see what happens, if AMD go to $550 i'll be happy, but it wont matter, they wont sell any more GPU's, Nvidia will climb down to $750 real money and claim $650 MSRP and the only mindashre AMD get is "oh finally AMD didn't ****** up, now i can buy the 5070 Ti"

you know its true

 

[uscool]

Lets see what happens, if AMD go to $550 i'll be happy, but it wont matter, they wont sell any more GPU's, Nvidia will climb down to $750 real money and claim $650 MSRP and the only mindashre AMD get is "oh finally AMD didn't ****** up, now i can buy the 5070 Ti"

you know its true

I'll buy AMD if that was the case

 

[Sumanji]

Case upgrade time then?

Nah man, way too much effort

Does it reallly matter what it looks like if it’s stuck in your case and the case is on the floor or you don’t a window etc?

Just reverse that scenario (window & case on desk), and yes, it does matter a lot

Many people are ok with an ugly car that has good performance and is well built. I for one am not

AMD probably views every desktop GPU sale as a loss as they could have used the wafer for some server/AI chip and made a lot more.

Yes, with the caveat that it is not a "loss", it's just margin dilutive to their overall business.

 

[Angilion]

[..]
I mean look at Ryzen. Look at how AMD turned things around there, would we have expected 10 years ago that AMD being aggressive in the CPU market by offering more for good value would end up putting them in a position where Intel is on the back foot? It's a similar situation here and now. AMD have that opportunity to make this a Ryzen-esque GPU moment.
[..]

They have, but do they want to? Ryzen was a different scenario - AMD had to make a recovery or fade away. The consumer gaming GPU market isn't that important. There's far more profit and far higher margins in the corporate market. Why use wafers for consumer GPUs when they can be used for markets with bigger margins to make beancounters happier and to big up the CVs of the people at the top of the hierarchy? In the consumer end of the market, what AMD wants to sell is AI Ryzen AI [some digits] AI Max Pro Old MacDonald had an LLM AI AI AI oh chips, not Radeon chips. PC gaming? Meh. Let nvidia have it. Just make some noises so we don't look too bad, bodge releases so we don't rock the boat no matter how badly nvidia handles the market (which nvidia doesn't care about either), take care to play follow the leader behind nvidia, make sure to never tread on their toes. Maintain the status quo.

 

[Murphy]

Lets see what happens, if AMD go to $550 i'll be happy, but it wont matter, they wont sell any more GPU's, Nvidia will climb down to $750 real money and claim $650 MSRP and the only mindashre AMD get is "oh finally AMD didn't ****** up, now i can buy the 5070 Ti"

you know its true

Oh for sure, however it's not about what some people will do, or even what they do this generation of GPUs.

It's about what they'll do 5, 10, or even 20 years from now. It's about whether buying an Nvidia product leaves a sour taste in peoples mouths, whether it makes some people, like it does for me, just that little bit reluctant to buy an Nvidia product because of their past behaviour.

 

[Bill Turnip]

Oh for sure, however it's not about what some people will do, or even what they do this generation of GPUs.

It's about what they'll do 5, 10, or even 20 years from now. It's about whether buying an Nvidia product leaves a sour taste in peoples mouths, whether it makes some people, like it does for me, just that little bit reluctant to buy an Nvidia product because of their past behaviour.

That seems like an extremely risky strategy in the world of tech - lots can change in just 5 years (it's slowed of late, admittedly), so I can't really see that being the aim.

 

[SuperElectric]

I still think it was a mistake not to launch on 24th January, a lot of people who failed to buy a 5080 at MSRP could have bought a 9070 XT over the last three weeks.

 

[aeon74L]

Pricing is a massive component for sure , but so is performance and feature competitiveness.
It probably doesn’t matter whether AMD says 550/650/700 etc. We seem to be in an era where it’s market prices based on demand regardless. So expect to pretty much pay whatever people are paying for similar performance from Nvidia. Atleast for the short to medium term.

GPUs are that hard to come by.

 

[Murphy]

That seems like an extremely risky strategy in the world of tech - lots can change in just 5 years (it's slowed of late, admittedly), so I can't really see that being the aim.

I didn't say it's their aim or strategy, i said it's about the only thing they have to work with.

That simply trying to beat Nvidia on performance/price isn't a long-term winning strategy because IMO it's more about public perception.

 

[Mercurial]

That simply trying to beat Nvidia on performance/price isn't a long-term winning strategy because IMO it's more about public perception.

Yes, you've only to read the mental gymnastics going on in the 50 series technical thread with the disastrous launch of the 50 series and the seemingly daily occurrence of new issues being found (ROPS and catching fire being today's, let alone the connector issue), that these same people bemoaning are also buying and queuing to purchase these cards. I'm at a loss to explain it, but being prone to hyperbole, it's almost like Stockholm Syndrome.

NB edit - whenever I stick my head in that thread, I swear something new has been discovered to take the sheen off someone's purchase. It's like 3.5gb gate and 20 series Space Invaders on steroids for **** ups.

 

[TNA]

Yes, you've only to read the mental gymnastics going on in the 50 series technical thread with the disastrous launch of the 50 series and the seemingly daily occurrence of new issues being found (ROPS and catching fire being today's, let alone the connector issue), that these same people bemoaning are also buying and queuing to purchase these cards. I'm at a loss to explain it, but being prone to hyperbole, it's almost like Stockholm Syndrome.

NB edit - whenever I stick my head in that thread, I swear something new has been discovered to take the sheen off someone's purchase. It's like 3.5gb gate and 20 series Space Invaders on steroids for **** ups.

I think he is talking about you @Nitefly

 

[Jono8]

Pricing is a massive component for sure , but so is performance and feature competitiveness.
It probably doesn’t matter whether AMD says 550/650/700 etc. We seem to be in an era where it’s market prices based on demand regardless. So expect to pretty much pay whatever people are paying for similar performance from Nvidia. Atleast for the short to medium term.

GPUs are that hard to come by.

I just don't get why there would be any hype behind a £700 card that's around 7900xt performance. That's literally what we've had availabile for a year and a half now.

I don't get the hype for the 5070ti or 5080 either, especially at the current gouged prices.

None of it makes sense.

 

[GhostDog1981]

I just don't get why there would be any hype behind a £700 card that's around 7900xt performance. That's literally what we've had availabile for a year and a half now.

I don't get the hype for the 5070ti or 5080 either, especially at the current gouged prices.

None of it makes sense.

Something new and shiny innit

 

[Bill Turnip]

I didn't say it's their aim or strategy, i said it's about the only thing they have to work with.

That simply trying to beat Nvidia on performance/price isn't a long-term winning strategy because IMO it's more about public perception.

That's fair. I'm not really sure there is a "winning" strategy here for AMD in consumer GPUs. Luckily it's not the only string in their bow - I think the bigger concern overall is why will companies bother with gaming GPUs (on a serious level) when there is so much money to be made elsewhere?

I think it's probably quite smart for AMD to ignore the halo level of GPU and focus on midrange/console market as volume will be more important. I'm not upgrading, but very keen to see where this 9070 ends up - it is the most interesting product of this gen to me.

 

[Mercurial]

Not that it maybe will affect many in this thread (it concerns Linux) but MESA published stable AMD drivers for the 9000 series a few days ago. That's a first as far as I can remember prior to an actual release (usually it's release candidate).

 

[Ross Thomson]

I thought AMD were not doing high end cards yet 9070XTs have 3 power connectors 304W TBP

 

[Tetras]

I thought AMD were not doing high end cards yet 9070XTs have 3 power connectors 304W TBP

thou shall not burn

 

[Grim5]

I thought AMD were not doing high end cards yet 9070XTs have 3 power connectors 304W TBP

9070XT is a large GPU no matter what AMD calls it

It has nearly 10 billion more transistors than the rtx5080!

AMD Navi 48 RDNA4 GPU has 53.9 billion transistors, more than NVIDIA GB203 - VideoCardz.com

Official transistor count for Navi 48 leaks out The first RDNA4 GPU size and transistor density revealed. AMD is sharing the first information on the next-gen GPU from the Radeon RX 9070 series. The first cards will feature the Navi 48 GPU, which is the larger GPU in the RDNA4 family...

videocardz.com