It seems that AMD wanted the XT to sell for $999 and the non-XT to sell for $799, but nvidia's cheaper pricing on the 5070/ti messed everything up.
Yeah right, given the alleged performance and the naming convention to bring it inline with the NVidia naming scheme you'd have to be snorting some high grade white stuff to ever think it could sell for a grand or £800 for the second tier.
This thread has really went off the deep end.