Wow that winning video was pretty darn amazing! I couldnt stop laughing out loud it was that painfully bad. if they were to do a proper skit of rambo, like hot shots, that guy could easily have been spoof rambo. Genius.
Also, i didnt agreee with what they put the loss down to at all. They seemed to implicate the video, HOWEVER, it was the product not the video that cost the group.
the biggest chain (who gave the big order) are family orientated, so hwo the hell is 'Dance MMA' going to appeal to them? The teams didnt consider the target market for the gyms they were pitching to, or their values. that was the failure.
the other etams video was awful and the winning bid effectively disregarded the video and went for a young persons thing not really an 80's dance troupe. So it was a pure fluke that they won as tey had an idea that was not suited to the market they pitched at and the video was miscast and mis orientated...
The buyers could easily have dismissed the video and gone with the concept IF they liked the MMA thing so much.
the fact is the leader for the losing team had mma/fighting on his mind and let his emotion run roost, instead of considering the customers...