The Asus ROG SWIFT PG278Q – a 27” 1400p 144Hz Monitor with G-SYNC

It would not surprise me at all if some e-tailors are taking pre-orders for stock they do not have. When the ETA arrives you can bet a decent amount it will keep being pushed.

None of the e-tailors have stock so I assume you mean stock they have been promised vs what they receive on release.
 
Would be nice if Gibbo or another member of staff could tell us where the OCUK premium comes from though.

Simply because we know we shall sell all of the first batch very easily.

We are now down to 6 units left spare from our first delivery with still 4 weeks to go, they will sell and we know it.

We made it very open we would be charging a premium and that the monitor would elsewhere for £669.00, we made no secret of it.

Were not making you buy it from us but at the same time we have members here who are happy to pay it because they know that over the years of doing business with us and years to come they can easily save that premium and more so on some of the deals they can get from us and the level of customer service we now provide.

We will not always be the cheapest and in this case we never claimed to be, infact we pre-warned that it could be had cheaper elsewhere.

If an when we can source enough stock, as in 100+ units then of course we will reduce to RRP of £669.00 but until that happens and we can simply sell them all at current price then we won't move the price.

We can't always please everyone, with every product we sell, but we do try our best.
 
Cheers for explaining it Gibbo, after that I can see it's not really OCUK's fault, it's the people who are willing to pay it I guess for believing it's worth that price just to have it 1st. You could probably price them at $800 = £800 and they'd of still sold.
 
Disappointed that post was removed, the guy made some fair points.

Tbh, I can see both sides of the "argument". At end of the day, if you are running a business you meed to maximise profit - if a product is in demand and you can pretty much corner the market initially, it would be mad not to gouge prices a little.

As a consumer, it does leave a bitter taste in the mouth.

But fair play to Gibbo for being upfront and truthful about things and offering an explanation of sorts.

Now once this monitor reaches £599.99 then we can talk...
 
It's an awkward situation really, because the monitor or screen space is changing quite a bit. You can get 4K 40" TVs for just over £700, which has slightly smaller pixels than 27" 2560x1440 displays. So for me, that makes a screen like this or even the other 4K displays largely unappealing, as it also has HDMI 2.0 which means it's 60Hz capable too. So that's the sort of thing I am looking towards as upgrades for my 3x 27" 2560x1440 displays, as I'm largely happy with the pixel size, but I think 27" is just too small for me now.
 
Its not just about the pixel size with this monitor though. First its an 8 bit tn. There are no others like it on the market at the moment, even the 4k TNs are 6 bit which means they can only output 262k colours (ok the have dithering too but its not the same). This 8 bit panel is capable of displaying the whole 16.7m colours that you get from IPS screens. Now i'm not saying its going to be IPS quality but it should be a good bit better then any TN we've seen.
Then its got 144hz, the first and only monitor that can offer that above 1440p which is a huge deal, add on gsync on top of that and its easy to see why this monitor is so expensive. Its not just a 1440p TN, theres a lot of firsts all crammed in too one monitor.

Its far more impressive then a cheap 60hz 4K TN.
 
That's why I'm comparing it to 4K 40" displays, as they aren't TN and can be had for around £700 so are in the same price bracket (this isn't competitor price talk as I'm talking about a TV). I think the 28" 4K TN monitors are a bit rubbish really as IPS > resolution for the stuff I use my PC for which is photoshop, web development and then games. Which also means 4K at 40" (x3) is something that would work very well for me, as the stuff I usually work on in Photoshop are very large graphics, and I'm not taking a hit on pixel density by going much bigger.
 
Any view on when you will get one of these for a review bud?

not yet. still trying to sort with Asus. i don't think stock or samples are quite available yet, but hoping to get one either a little before, or around the same time that OcUK stock arrives in if i can. working on it!
 
It's an awkward situation really, because the monitor or screen space is changing quite a bit. You can get 4K 40" TVs for just over £700, which has slightly smaller pixels than 27" 2560x1440 displays. So for me, that makes a screen like this or even the other 4K displays largely unappealing, as it also has HDMI 2.0 which means it's 60Hz capable too. So that's the sort of thing I am looking towards as upgrades for my 3x 27" 2560x1440 displays, as I'm largely happy with the pixel size, but I think 27" is just too small for me now.

In China they are about £300 believe it or not, not a brand you would ever a heard of but on a whole they are pretty decent TV, of course not something we will sell, TV's is a market we are not interested in or equipped to support.

But on a whole these panels cost the manufacturers very little money to make and the profits are sky high, but as I manage a business, have being through a recession it is good that companies are making sky high profit margins on certain items, simply as there are so many items where margins are single digits. Companies making profits mean one things, growth and growth means people in jobs and booming economies. :)

But give it a year and I think 4k monitors and TVs will drop more so in price. Would be nice for 4k IPS monitors to replace the TN varients at a similar price, but it might not happen, monitor prices tend to be quite stable.

The best 4k monitor we sell at present is the DELL 32" at £1399, it is the perfect size for 4k and is also 60Hz with IPS technology, one would hope in a years time these will reduce to around £800-£1000 mark. :)
 
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Its not just about the pixel size with this monitor though. First its an 8 bit tn. There are no others like it on the market at the moment, even the 4k TNs are 6 bit which means they can only output 262k colours (ok the have dithering too but its not the same). This 8 bit panel is capable of displaying the whole 16.7m colours that you get from IPS screens. Now i'm not saying its going to be IPS quality but it should be a good bit better then any TN we've seen.
Then its got 144hz, the first and only monitor that can offer that above 1440p which is a huge deal, add on gsync on top of that and its easy to see why this monitor is so expensive. Its not just a 1440p TN, theres a lot of firsts all crammed in too one monitor.

Its far more impressive then a cheap 60hz 4K TN.

this isn't true, the 28" 4K TN's are 10-bit (8-bit+dithering I think more accurately)

http://techreport.com/review/26510/4k-for-649-asus-pb287q-monitor-reviewed/4

After calibration, the PB287Q represents colors slightly more accurately overall than the IPS-based PB278.

I have both a 1440 IPS and a 28"4K and the 4K blows the socks off my IPS as a complete package, I don't see that I'm losing anything in colour accuracy, but the 4K is so much better at handling motion
 
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Disappointed that post was removed, the guy made some fair points.

Tbh, I can see both sides of the "argument". At end of the day, if you are running a business you meed to maximise profit - if a product is in demand and you can pretty much corner the market initially, it would be mad not to gouge prices a little.

As a consumer, it does leave a bitter taste in the mouth.

But fair play to Gibbo for being upfront and truthful about things and offering an explanation of sorts.

Now once this monitor reaches £599.99 then we can talk...

£599 will be possible if Asus lower their pricing into us Etailors and in truth £599 would see us selling a 50-100 units per week, it would fly at that price but I doubt that Asus could build them quick enough for that or NVIDIA supply the modules, so if it will happen who knows.
 
jeps you talk like you have seen this and every compatible monitor across 4k/1440p, i'm quite sure everyone already knows the feature list.

Lets just wait for reviews, then we can see if it's such a big deal, the monitor has great potential but that's all it is right now.
 
In China they are about £300 believe it or not, not a brand you would ever a heard of but on a whole they are pretty decent TV, of course not something we will sell, TV's is a market we are not interested in or equipped to support.

But on a whole these panels cost the manufacturers very little money to make and the profits are sky high, but as I run a business, have being through a recession it is good that companies are making sky high profit margins on certain items, simply as there are so many items where margins are single digits. Companies making profits mean one things, growth and growth means people in jobs and booming economies. :)

But give it a year and I think 4k monitors and TVs will drop more so in price. Would be nice for 4k IPS monitors to replace the TN varients at a similar price, but it might not happen, monitor prices tend to be quite stable.

The best 4k monitor we sell at present is the DELL 32" at £1399, it is the perfect size for 4k and is also 60Hz with IPS technology, one would hope in a years time these will reduce to around £800-£1000 mark. :)

Hardware aside there is not a whole lot of content for 4K yet, however netflix is indeed leading the way in this area which makes it exciting. Question is how long will it take before Sky/Virgin follow-suit.
 
In China they are about £300 believe it or not, not a brand you would ever a heard of but on a whole they are pretty decent TV, of course not something we will sell, TV's is a market we are not interested in or equipped to support.

But on a whole these panels cost the manufacturers very little money to make and the profits are sky high, but as I manage a business, have being through a recession it is good that companies are making sky high profit margins on certain items, simply as there are so many items where margins are single digits. Companies making profits mean one things, growth and growth means people in jobs and booming economies. :)

But give it a year and I think 4k monitors and TVs will drop more so in price. Would be nice for 4k IPS monitors to replace the TN varients at a similar price, but it might not happen, monitor prices tend to be quite stable.

The best 4k monitor we sell at present is the DELL 32" at £1399, it is the perfect size for 4k and is also 60Hz with IPS technology, one would hope in a years time these will reduce to around £800-£1000 mark. :)

Are you possibly talking about Seiki ones? As they do UHD 39" at about that price.

The 40" ones I've been looking at however are Samsung displays. At the moment, TN anything isn't for me as I really don't like the colour shift of them, that's the number one reason I have no interest in them.

Of course, panels cost companies little money compared to the prices they sell them at, though I feel UHD won't be like 2560x1440 with how they maintained price premiums (excluding Korean imports as not everyone is happy with risk). UHD is the direct replacement to FHD/1080P so I can see the uptake being absolutely massive compared to 2560x1440 which was only ever a niche resolution for PC users ultimately.

If you look at the UHD World Cup TVs Samsung brought out, their prices have been falling considerably! The 40" came out at about £1200, and can now be had for less than £700 online, or £730 at Richer Sounds, that's an insane price drop in such a short space of time and I think it's telling of just how the UHD TV situation will be over all.

As for the Dell 32", I personally don't think 32" would be a big enough size upgrade for me over 27" for the type of things I use my PC for, I think 39/40" is the sweetspot for what I do as well as viewing distance and pixel size, so I am watching those Samsung TVs eagerly hoping they drop closer to the £500 mark so that I can pick up 3 of them for some mega display set up.
 
There is not going to be a massive uptake of UHD until there is content, which is slim pickings at present. There's not even a filter for it on amazon yet, you have to search for "4K" within blueray to find it.
 
There is not going to be a massive uptake of UHD until there is content, which is slim pickings at present. There's not even a filter for it on amazon yet, you have to search for "4K" within blueray to find it.

I did say relative to 2560x1440. It's not all about the video content (though UHD video, not 4K, will be what pushes it out big time), there are plenty of things you can do with a higher res outside of the video content, that said there are plenty of Youtube videos in UHD that are noticeably higher quality than "1440P".
 
Are you possibly talking about Seiki ones? As they do UHD 39" at about that price.

The 40" ones I've been looking at however are Samsung displays. At the moment, TN anything isn't for me as I really don't like the colour shift of them, that's the number one reason I have no interest in them.

Of course, panels cost companies little money compared to the prices they sell them at, though I feel UHD won't be like 2560x1440 with how they maintained price premiums (excluding Korean imports as not everyone is happy with risk). UHD is the direct replacement to FHD/1080P so I can see the uptake being absolutely massive compared to 2560x1440 which was only ever a niche resolution for PC users ultimately.

If you look at the UHD World Cup TVs Samsung brought out, their prices have been falling considerably! The 40" came out at about £1200, and can now be had for less than £700 online, or £730 at Richer Sounds, that's an insane price drop in such a short space of time and I think it's telling of just how the UHD TV situation will be over all.

As for the Dell 32", I personally don't think 32" would be a big enough size upgrade for me over 27" for the type of things I use my PC for, I think 39/40" is the sweetspot for what I do as well as viewing distance and pixel size, so I am watching those Samsung TVs eagerly hoping they drop closer to the £500 mark so that I can pick up 3 of them for some mega display set up.


I think for a desk monitor size, 38" is about the limit and on such a large size for the desk it would be even better if curved.

Its a lot of fun at the moment as monitor industry as being quite stale for numerous years, but now with G-Sync, 4k technology is finally getting a major refresh and FREESYNC will come next year too.
 
I think for a desk monitor size, 38" is about the limit and on such a large size for the desk it would be even better if curved.

Its a lot of fun at the moment as monitor industry as being quite stale for numerous years, but now with G-Sync, 4k technology is finally getting a major refresh and FREESYNC will come next year too.

I certainly agree that the monitor industry has been stale for years, it really i going to be fun over the next few.

I have thought that *maybe* 40" might be a bit too big, however there's so little difference of an inch or two at this size, I can cope with it, especially with how modern TVs have such slim bezels, the smaller bezels alone make them so much more compact. I do however have a large desk (almost 4M across) which would comfortably fit 3x 40" displays, I just need to adjust it a bit so that I'm sitting a bit further back and I think it'll be fine. :D

I have to say G-Sync/Freesync hasn't really got me excited, though I believe it's one of those things you've got to see to fully appreciate.
 
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