the amount of times WWE has done that is incredible. look at the Fandango thing as a prime example. suddenly got massively over, couldn't do anything to alienate the crowds, they tried to bury it. hooked up w/ Tyler and Fashion Files became just about the biggest funniest pre-taped things in a decade, they buried it. how long did it take for them to let Rusev have a run? BRay Wyatt has reinvented himself about 3 times, each time seems more over than the last and they still took forever to give him a chance. I flat-out don't get it. I know they have plans for certain big names but if someone else gets over why not go w/ it? means more merch sales etc and everyone wins.