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The first "proper" Kepler news Fri 17th Feb?

They need to build up enough stock for a full launch. If the card turns out to be as fast as the 7950/7970 for significantly less money cards will sell out fast and punters will be disappointed. NVidia needs to have enough cards available at launch, ideally (for them) just enough so that demand keeps prices high but general availability is maintained. Too little supply will equal lost sales, too much will leave cards on shelves and apply downward pressure on prices (aka the 7900 affect). It is a balancing act.

I don't agree with that stratagy. AMD were first to the market with this generation of GPU's by months so they could afford to build up stock and release with plenty in stores (and at a high price). Now, a lot of people will have bought a 7*** series AMD card in the months that Nvidia have had no new cards out so they should release a new GPU, even if they only have a couple of hundred. If the cards are as good as they will be hyping them up then these couple of hundred cards will be reviewed well by the press and everyone will want one and will wait for stock to hit the shelves (if the price is competative). Having nothing to sell will surely mean AMD will get more sales and more market share.

I think AMD have the upper hand here as they can adjust their stratagy by waiting to see the performance/price of Nvidia's new GPU's and then react accordingly. I may sound like an AMD fanboy but believe me i want Nvidia to release some fantastic GPU's that will **** all over AMD for a great price (and then for AMD to come back and do the same to Nvidia). Competition is fantastic for us consumers but i feel that with AMD and Nvidia being "out of sync" with new releases that it is hurting our wallets (and is confusing when judging performance). We need them to start releasing new cards in the same week so they can go Toe to toe.
 
GTX 580's were £500+ at launch - don't expect anything under that. I'm calling £530 inc VAT with price gouging on release day.

I know with tourettes you can't stop speaking ** Please star out swearing *** but you don't need to post it as well!

** Link removed **

Suffice it to say launch prices of 580s were around the £430 mark
 
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http://semiaccurate.com/2012/03/05/nvidia-will-launch-gk104keplergtx680-in-a-week/

"So, when is the GK104/GTX680 going to launch? Late last week, Nvidia sent out announcements to a lot of people asking if they could join the company for the launch on March 12th. Since they mentioned the GTX680 by name in the invites, and sites don’t have cards yet, it looks to be about as ‘real’ as recent AMD launches. No pretty pictures of the invite though, it looks like they once again forgot to send SemiAccurate one, but since we published most of the info a month ago, no big deal"

So if a mere GK104 gets the title of GTX 680, whatever will they call their large GPUs? GTX 7xx?
 
It would need a hefty lead to justify a £500 price tag but if they can do it then great. I'm finding it hard to justify the 7970 when a single card often underperforms my current setup, yet a dual-setup will cost over £800 and still only just manages to average 60fps in the most demanding games at 1200p, tanking when it comes to 1600p.

If nVidia offers a decent solution that scales: great. If they are competitive and force AMD to drop their prices: great. If they under perform and cost a bomb, then everybody suffers.
 
It would need a hefty lead to justify a £500 price tag but if they can do it then great. I'm finding it hard to justify the 7970 when a single card often underperforms my current setup, yet a dual-setup will cost over £800 and still only just manages to average 60fps in the most demanding games at 1200p, tanking when it comes to 1600p.

If nVidia offers a decent solution that scales: great. If they are competitive and force AMD to drop their prices: great. If they under perform and cost a bomb, then everybody suffers.

+1 - Well said that man.
 
It would need a hefty lead to justify a £500 price tag but if they can do it then great. I'm finding it hard to justify the 7970 when a single card often underperforms my current setup, yet a dual-setup will cost over £800 and still only just manages to average 60fps in the most demanding games at 1200p, tanking when it comes to 1600p.

If nVidia offers a decent solution that scales: great. If they are competitive and force AMD to drop their prices: great. If they under perform and cost a bomb, then everybody suffers.

It's no surprise if they beat 7970, it's an obvious yardstick to pass that has been around for months.
If they fail beat the 7970 in an overclocked comparison, the smart money will be with the (more than likely) cheaper 7970.
 
Pricing has already been hinted at.

pricing.jpg


If true it won't affect AMD's pricing too much,
 
So if a mere GK104 gets the title of GTX 680, whatever will they call their large GPUs? GTX 7xx?

I have been saying for months now that the gk104 will probably be called the gtx680. The big chips imo will be called the 780 and not arrive until near the end of the year. There was rumours floating around that gk102 was cancelled so it stands to reason that the best nv have atm is the gk104 based chips hence why i think they will be called gtx680. Whatever they are called i believe they will be the top end 6 series chip.
 
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