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They need to build up enough stock for a full launch. If the card turns out to be as fast as the 7950/7970 for significantly less money cards will sell out fast and punters will be disappointed. NVidia needs to have enough cards available at launch, ideally (for them) just enough so that demand keeps prices high but general availability is maintained. Too little supply will equal lost sales, too much will leave cards on shelves and apply downward pressure on prices (aka the 7900 affect). It is a balancing act.
Ok let's see who can guess the initial price of the high end card.
I'll start @ £459 inc vat
I reckon £450 unless it really spanks the 7970 senseless at stock in which case £500
GTX 580's were £500+ at launch - don't expect anything under that. I'm calling £530 inc VAT with price gouging on release day.
http://semiaccurate.com/2012/03/05/nvidia-will-launch-gk104keplergtx680-in-a-week/
"So, when is the GK104/GTX680 going to launch? Late last week, Nvidia sent out announcements to a lot of people asking if they could join the company for the launch on March 12th. Since they mentioned the GTX680 by name in the invites, and sites don’t have cards yet, it looks to be about as ‘real’ as recent AMD launches. No pretty pictures of the invite though, it looks like they once again forgot to send SemiAccurate one, but since we published most of the info a month ago, no big deal"
It would need a hefty lead to justify a £500 price tag but if they can do it then great. I'm finding it hard to justify the 7970 when a single card often underperforms my current setup, yet a dual-setup will cost over £800 and still only just manages to average 60fps in the most demanding games at 1200p, tanking when it comes to 1600p.
If nVidia offers a decent solution that scales: great. If they are competitive and force AMD to drop their prices: great. If they under perform and cost a bomb, then everybody suffers.
It would need a hefty lead to justify a £500 price tag but if they can do it then great. I'm finding it hard to justify the 7970 when a single card often underperforms my current setup, yet a dual-setup will cost over £800 and still only just manages to average 60fps in the most demanding games at 1200p, tanking when it comes to 1600p.
If nVidia offers a decent solution that scales: great. If they are competitive and force AMD to drop their prices: great. If they under perform and cost a bomb, then everybody suffers.
So if a mere GK104 gets the title of GTX 680, whatever will they call their large GPUs? GTX 7xx?