AMD was in far worse a situation as a company between 2007 and 2009 with the whole issue with their fabs,etc which could have sunk them. Most of the amd losses have been down to cpu stock writedowns or wsa penalties when they didn't sell enough CPUs. For all my criticisms of AMD in the thread their stock price has hit a level we have not seen for a very long time so people know something we don't.
Plus they still have sold almost double the cards they sold a year ago and I believe I read somewhere asps have gone up to. It's also hard to say how much poor cpu sales have hit amd revenue too.
Ultimately many enthusiasts forget people were predicting amd would be soon be bankrupt in 1989 and if you look at this history of ATI the geforce 3 and 4 nearly destroyed them.
As long as amd actually executes well on both cpu and GPU I think all this panicking is getting a bit daft,because I also think another issue is the negatively amd gets also adds another layer of doubt when people look at their products as the company which might go bankrupt.
Don't believe me - it's a stigma which affects other companies too,even those which never deserve it.
Ultimately if you want to go back to the hd4000 days Nvidia dropped prices too and they invested in lots of game sponsorships and had the whole physx thing they made a huge deal of.
Plus other problems too - amd failed spectacularly with the hd2000 series,could barely compete with the hd3000 and the phenom was a failure so faith in the total brand was low.
It was why Nvidia was initially caught off guard with the HD4870 - many of us remember gtx200 cards pricing cratering and it happened so quickly companies even offered people who bought the cards earlier rebates:
http://hexus.net/tech/news/graphics...pean-nvidia-geforce-gtx-200-series-customers/
Then amd lost over a billion dollars in 2007 and 3 billion dollars in. 2008,down to cpu and fab issues and the fact they admitted they paid too much for ati.
There was a lot of negativity around ati and AMD at the time and people did think they might actually go bankrupt and it wouldn't surprise me once Nvidia cut prices that nvidia looked a safer bet.
Amd is probably far better off now - they even admitted that in the last few years they had not focussed on graphics as much as they should so that is why RTG was formed and ultimately change takes time.
However,I don't think amd giving up on performance CPUs for the last 4 years has helped either. I think a gaming mate once commented people's attitude of AMD is not helped by their CPUs consuming a ton of power and being behind in performance so I think unfortunately if one section fails it kind of screws over the other.
This is why Zen is even important for graphics - it has a chance to lift the brand as a whole if it is any good.
- for the kids.
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