I don’t think that’s true, prior to purchase of ATI and the 2900XT debacle, ATI for brief periods of time had a slightly more market share then Nvidia and they done this by having the fastest product on the market (think cards like the X800 XT PE and the X1900 XTX etc). It was only when AMD came along they took one look at the 2900XT and said the GPU was too big and needed to be smaller which gave birth the 3870 and later the much improved 470 which fixed issues such as gross profit margins, heat and power but by doing so they effectively gave up the high end to Nvidia.
So called Nvidia mindshare is as much do with Nvidia have the halo product every generation as it is with their effective marketing strategy and slick product launches. By having the fastest card people will automatically put you in a better light and assume that all your other products are better than the competitions. AMD must know this, you only have to look at AMD’s own history to see what having the halo product can do for a company’s fortunes i.e. Athlon64 and AthlonX2.
But again you talk about ATI having halo cards - the lower end cards tend to not use chips which as big. Hence they had reasonable margins.
The X800 series was INFERIOR to the 6000 series,but it was because ATI managed to capitalise on the eff up that was the FX series,by solid marketing and solid products.
This is why it took until ATI massively delaying the X1800 series for Nvidia to finally go past ATI marketshare again with the 7800 series.
People forget that prior to the 9000 series,ATI was never expected to beat Nvidia as the Geforce 3 and Geforce 4 series really put ATI in the corner.
The 9000 series,the FX series eff up and then even the solid X800 series really came as a shock.
The moment AMD took over,they seemed to lost that spark of marketing,etc that ATI had and the removing of the ATI brand lost them so much PR as ATI was a well known brand.
Look at the 9000 series from ATI - they were cheaper to make than the equivalent Nvidia ones. Plus with the HD4000 era,AMD/ATI had such massive issues on the fab and CPU side they nearly went
**** up. This is what people forget - but even then if ATI had managed to build a bigger RV790,instead of the one we got they would have thrashed the GTX280 and GTX285. You need to consider Nvidia was using a chip double the size.
Now,if AMD with greater margins could not fight effective against Nvidia its really a marketing issue with their products.
You need to realise,most of the cards Nvidia sells are still under £300,and when you have a 365MM2 chip in a R9 380 fighting a 212MM2 chip in a GTX960 with half the RAM chips,so isn't it any reason Nvidia is making massive profits?
Now Polaris is a move in the right direction. Ever since 2013,AMD has been increasingly fighting Nvidia with significantly more expensive cards to make. Nvidia has used the efficiency improvements to do what ATI did to them with the HD4000 and HD5000 series,except they have managed to market it far better.
Even look now,AMD and GF cannot even release a fully enabled Polaris 11 for desktop. That is a tiny 120 to 130MM2 chip. A fully enabled Polaris 11 in a RX460 would probably push it closer to a GTX1050TI.
But AMD is now has to use a much larger Polaris 10 chip based RX470 to fight the GTX1050TI - its the same problem.
Plus who do you think we will see more in computer retailers,etc?? Nvidia - Nvidia is everywhere in prebuilt laptops and desktops. Try getting a graphics card in a computer shop - its Nvidia.
So when people in real life see Nvidia everywhere,what do you expect??
Do the consoles even have a "powered by AMD Fusion technology" anywhere on them??
Nope. What are the chances Nvidia will have some indication on the NX box when you buy it??
Nvidia margins are skyrocketing they have gone from around 35%(or basically what AMD are making today) to like 60% in six years. That is not only explained by their higher end cards - its the entire stack.
This is why Zen is make or brake for them - CPU margins tend to be better if you can sell them for a reasonable price.
Zen is predicted to be around 200MM2 in size or a bit larger. Even if AMD could sell a 8C/16T Zen for £300,its generating more profit than selling something like an RX480 8GB at £250.
. People these days believe too much what they read or hear, that's why the world has brexit and trump
