^^^This is an unfair generalisation. Many women enjoy superhero movies.
But I agree that those that are very invested in the MCU tend to be men.
Really, why do you think that is? What could the reason possibly be…? Hmm.
It’s speculation but I personally think the reasons for that are:
- the majority of the movies have centred around bombastic men who aren’t particularly relatable to women.
- a passage of time in which that was unarguably the case in setting up the MCU.
- the women who have been presented in these films in leading roles are often abnormally hyper athletic or beautiful so aren’t particularly relatable either.
Some men claim that the newer heroes like Captain Marvel are boring, but perhaps part of that is because those characters are trying to reflect everyday women rather than personality types that immediately appeal to men.
On a semi-related note, there are a lot of women taking issue with Disney at the moment for having their animated films chock full of these ‘quirky geek’ characters (Rapunzul, Moana, Mirabel from Encanto etc.) that women find quite boring and tedious. I have a theory that the reason for this repeating character type is that it makes the films more appealing to men, who identify with this character type more.
I ask myself who I would rather hang out with: Belle, Ariel, Cinderella etc or any of the new lot (mentioned above) and I would immediately opt for hanging out with any of the new lot.
Other diagnostics on The Marvels: 65% male leaning, with 45% men over 25, 22% women over 25 (giving it the best grades at 82%), men under 25 at 20%, and women under 25 at 14%.
It's looking more and more like one of the main reasons this film is having such a dire box office return so is that women of all ages (but disastrous amongst young women) just aren't turning up to watch this in large numbers. Deadline released some gender split numbers with the following -
‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update
‘The Marvels’ is heading to the lowest opening ever for a Disney MCU pics at $47M-$55M. despite its stars’ last-minute promotion after the actors strike deal.deadline.com
So the demographic breaks down into 65% men viewers vs 36% women viewers - 65% men made up of 45% over 25 + 20% under 25 and for the 36% of women it was 22% over 25 + 14% under 25 - So young people in general but young women in particular just are NOT going to see this movie, and the biggest group of people who have gone to see this being over 25yo men by a whopping 200% margin, yet those seem to be a demographic that Marvel seemingly are desperate to drop, if you look at the way the MCU has changed in Phase 4.
I mean imagine how much money this (and the rest of Phase 4) would have made if Marvel had just "pandered" to the group of paying fans which is double the size of the other, instead of the group who rarely show up or spend money
What would pandering to men look like, in your opinion?
that old reasoning would have a minimal impact, it never stopped other marvel movies from performing for exampleIt's not helping the box office by having two new characters that haven't been in the movies before. One a supporting actor in a show that was on Disney+ and was very easy to stop watching after the first two episodes when she didn't even appear (AFAIK, it's been a LONG time) and another that was also on a Disney+ show, albeit the main star. If someone doesn't have Disney+ they won't have a clue who they are which could be putting many off.
Explain to me what you think a popular female SH archetype would be, because we have seen them all so far, from geek girl, to everyday woman, and of course the "She don't need no man obnoxious flawless Girl-Boss" and none of them have proven popular achetypes with either men or women.
The simple fact IMO is, that Marvel/DC and Star Wars/Star Trek/Dr. Who etc will always appeal to way more men than women no matter how you cast those shows. That's just the way it is. It's not the cast, it's the content, and the fact that men and women are different.
Have any other movies included characters introduced in D+ shows as main characters? Or indeed 2/3rds of the main cast? I suspect this may end up pushing Disney to keep the D+ stuff to additional stories and keep the movies separate.that old reasoning would have a minimal impact, it never stopped other marvel movies from performing for example
Why would that matter though? marvel movies introduce characters with hardly any audience recognition all the time.Have any other movies included characters introduced in D+ shows as main characters? Or indeed 2/3rds of the main cast?
No chance, disney is all in on 'cross platform' for the MCU. If any of the star wars movie actually get to the stage of being released it would be the same for them.I suspect this may end up pushing Disney to keep the D+ stuff to additional stories and keep the movies separate.
Im sure it will all be tied up in the next phase..there's so much they can do, but they seem to want to keep each story of it's own. Where is Shang Chi? Who knows? What about the Eternals? What about the Giant GOD busting out of the earth that everyone keeps quiet about?
I do generally agree with you that the genre (broadly ‘sci fi’) will inherently appeal more to men more than it does to women.
The more relevant point that I was trying to make is that, aside from the genre, character-types appeal differently to men and women. There’s nothing wrong with this.
Nevertheless, the set up of the characters in the MCU (particularly of old) is inherently more appealing to men more than it is to women, irrespective of the genre.
I presume it’s harder to write interesting female characters in all genres… probably reflecting the fact that it’s pretty tough being a women. Characters can’t be ‘too pretty’, nor can they be ‘average’ without being criticised or written off as tokenism. They can’t be sexy, nor be wholly sexless as that’s just writing a ‘male character’ (to some). They can’t be passive or it’s not ‘empowering’, nor can the be dominating or a brash ‘girl boss’. They can’t win!
I refer you back to my comment about why Captain Marvel herself being perceived by some as boring. I don’t think she’s boring, personally - it’s actually a little refreshing to have a less bombastic lead. But I think her character is written to try and navigate these sorts of issues, in the era of more subtle approaches to empowerment. As you mention, bold ‘empowering’ characters are often rejected for being unrealistic and fake.
As for casting, Hollywood faces aside there is nothing physically ‘super’ about the casting for Hulk, Iron Man, Ant Man, Star Lord etc. There is much more room for different male physiques.
Finally, throwing a well balanced female character into an established franchise isn’t going to bring in hordes of new fans and shouldn’t be taken as females rejecting those specific characters. For the reasons mentioned, they will already be disinterested in the MCU. Why get interested right now?
Hopefully times will pass and we’ll get a balanced mix of appealing and interesting characters as the MCU progresses, learning from the recent missteps you mention.
Sorry; that was all a bit off topic, but it is interesting.
The movie did a full Captain Marvel movie flashback at the start which was completely unrequired, would it not have made more sense to have started with Miss Marvel and a flashback to her series, it could easily have been written in to the plot (and to me have made more sense) and brought anyone who hasn't seen the series up to date.that old reasoning would have a minimal impact, it never stopped other marvel movies from performing for example
Movie Title | Box Office Takings |
Black Widow | $380 million |
Shang-Chi and the legend of the ten rings | $432 million |
Spiderman: No way Home | $1.922 Billion |
Doctor Strange in the Multiverse of Madness | $956 million |
Thor Love and Thunder | $761 million |
Black Panther: Wakanda Forever | $859 million |
Movie Title |
| |
Ant-Man and the Wasp: Quantumania | $476 million | |
Guardians of the Galaxy Vol. 3 | $846 million |
Because Margot Robbie in the Barbie Movie was relatable? What about all those Romance films and Rom Coms aimed at women with "relatable" lead actress.- the women who have been presented in these films in leading roles are often abnormally hyper athletic or beautiful so aren’t particularly relatable either.
Because Margot Robbie in the Barbie Movie was relatable? What about all those Romance films and Rom Coms aimed at women with "relatable" lead actress.
This is as an excuse to not have women looking attractive in films aimed at men because of the Male gaze. It has nothing to do with whether or not women can relate to the character, because I'm quite confident a the majority of films aimed at women have beautiful women as the lead character and it doesn't hamper women relating to those characters. Yet it some how matters in SH films?
As for the hyper athleticism. Thats just a part of superhero films and action flicks. If women can't relate to that, then there is no point in making SH or action films aimed at women.
Also I love the fact that apparently men are the only ones who can relate to a character that is superior to themselves but somehow Women can't relate because they are what, envious?
What would pandering to men look like, in your opinion?