Yeah mate, it's the way they've bundled it together. I'll see if I can find you a link that still works...I had to go through incognito mode to get it to come up. Also just received the email confirming the 14 day cease So I at least have that to refer to.
Looks like the deal has disappeared from the site again I wasn't able to find it for a few days and then it reppeared. Best thing to do is periodically check for deals on it and filter by Highest Upfront cost, it should hopefully appear for you as well.
Oh so I done a search.
https://www.google.com/search?q=pix...gB&biw=1278&bih=1319#spd=16704551797712045759
First result appears to be £409 upfront and a £15p/m SIMO with O2 through CPW.
So if it works the same as the previous ones it's the handset and a SIMO and therefore you can cancel the SIMO contract. However this hasn't been posted anywhere to confirm tested and working. So I can't guarantee anything unfortunately.
So you can cancel the sim only and keep for the phone a total of the upfront cost without returning it?