What? The 980Ti is faster than the Fury X whilst using less power WITHOUT hbm. It is pretty impressive architecture. AMD had to jump early into hbm to get even close to maxwell in terms of perf per watt.
Im not saying fiji isnt good, its just maxwell is impressive because it at the very least matches ,if not beats fiji in perf and perf per watt even without hbm.
As Harlequin above also pointed out that is subjective, even in DX11 at 4K Fury-X often surpasses 980TI performance, so one could argue the Fury-X is the better card.
I'm not suggesting that as i do agree in many ways Maxwell is better, given that the reason for the 980TI better performance at 1080P is due to Maxwell's better instruction scheduling.
There are aspects of the Fiji architecture that clearly more advanced than Maxwell, Fiji, even Hawaii's parallel compute engine is far more sophisticated than anything Nvidia have, and may be even with Pascal.
One is not better than the other cuz (insert specific aspect here while ignoring others)
They are just different. better or worse in different ways.
As for power consumption, not really, the Fury-Nano manages to be faster than the 980 while consuming the same level of power, does that mean GCN is more efficient than Maxwell? no.