GP108 could be AMD worst nightmare If GP108 can overclocked to achieve GTX 970 level performance to play VR without issues.
You forgot price. Especially considering there will be much competition at that price point (if rumours are to be believed), if they much up the price and get beat on price to performance by AMD ala 960 vs 380... it's not quite a nightmare for AMD. But at least this will put pressure on them to price Polaris well.
Is the rest of the EU just as jacked for prices? Because there is no VAT on a EU purchase.... just saying.
EU prices already have the 20% VAT. That said you can sometimes get items a bit cheaper if you buy form the EU, but the bank might charge you for paying in Euros. Last year I paid ~£40 for something that went for £60 here in the UK, and a little extra for paying in Euros. Though I swear we shouldn't pay it because we're part of the EU? I dunno.
OCUK Value - 619.99
Value? Hah, it's exactly the same as all the other ones.
Well the non FE 1070 is touted at $349, so put that into exchange rates and it should be under £300 without gouging.
A lot of people hope you're right.