Just food for thought. As I've said multiple times, I think this is a great competition for a couple of reasons:
It gets people drinking beer that they might normally not.
It's probably expanded peoples knowledge of the available types of beer that are there (though I'm not sure this has been that profound - hence my styles competition suggestion).
It's undoubtedly brought business to local, independent, beer suppliers and brewers which is great!
Oh, and it's good fun - though I have been driving my girlfriend mad by constantly talking about it and organising our going out around where I may be able to pick up a beer.
Christ, I'm a soppy illegitimate child today!
Finally, it's great because I'm going to win.