I suspect the hype and FOMO kicked in and PS Direct was initially the only seller for a week or so before third parties had stock / could sell. I doubt there was a particular fear of ever selling out of the Pro but folk like to get in quick to secure a spot.Out of interest why favour Sony direct or Amazon etc when JL gives you 2 year warranty?
Are people getting better deals? Or is the JL warranty not worth it?
Seemed like a no brainer to me to buy from JL.
I had no intention of buying the thing till ChocAndGray piped up with a nice little clock via Very and their Very pay 20% offer.