Maybe it's underwhelming and forgettable because you're not paying attention?
On a serious note - I really think Starfield does a remarkable job of its world-building and lore given that it's a new IP for Bethesda - it does follow the typical BGS formula of multiple factions all in some sort of conflict or uneasy peace with one another but given they've made this from scratch, the history and conflicts of the UC, Freestar Collective and the Va'ruun is really well done - I mean, it
feels like it has the depth of lore that Skyrim and FO3 had at launch and they had prior games to build off of. Impressive stuff.