Originally Posted by Jason2K
Hi guys,
To answer some questions raised here:
1) You will not be able to use Bioshock retail keys with Steam. The two versions use two separate authentication systems, and are not compatible. You can probably move save files between the two, although I haven't tried it.
2) Pre-loading is pre-loading, and that's all it is. You won't be able to access any of those files until the unlock (which is noon pacific time on the 21st).
3) We did not have any ulterior motive in announcing today. We can't make these kinds of announcements until the deals are finalized and the announcement is agreed upon by all parties involved, and that meant we couldn't announce until this morning. There are a lot of people involved in a deal like this, and these things take time.
4) I know a lot of people dislike Steam (personally, I think it's the greatest thing ever). Fortunately we are not forcing you to use it. The game will be available at retail, over Direct2Drive and Steam on launch day. The retail version doesn't use Steam at all, so if you don't want to use Steam, don't buy it over steam. You have plenty of other options.
Hope that clears some things up!