The ongoing Elon Twitter saga: "insert demographic" melts down

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This is going to be a real test:


www.theguardian.com

Twitter has ‘50% chance’ of major crash during World Cup, says insider

Social media giant ill-equipped to deal with traffic spikes after cuts imposed by Elon Musk, according to former employee
www.theguardian.com www.theguardian.com
Twitter stands a 50% chance of a major outage that could take the site offline during the World Cup, according to a recently departed employee with knowledge of how the company responds to large-scale events.

The former employee, who was granted anonymity because of the sensitivity of what was discussed, has knowledge of the workings of Twitter Command Centre, the platform’s team of troubleshooters who monitor the site for issues such as traffic spikes and data centre outages.


“Between the lack of preparations and the lack of staffing, I think it’s going to be a rough World Cup for Twitter,” said the former employee.

He suggested that an incident of some kind – such as a service responding slowly or incorrectly – is almost a certainty during the 29-day competition in Qatar, estimating a 90% possibility of something going wrong that users would see.

The likelihood of Twitter staying online during the competition, which kicks off on Sunday, is no better than even, according to the former employee.

Twitter is “likely to struggle with traffic at kickoff, and may crash,” he said. “If we’re lucky, it will recover with minimal disruption.”
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Also even if it does stay up expect some stories about racism and moderation etc.. whether or not it gets dealt with as per normal.
 
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katie279 said:
Was chatting to a marketing director about 12 months ago - apparently that ad cost them around $450m in lost sales.......! They parted ways with the woke director!
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Always amazes me that people connected to the internet assume that people reading their posts won't google simple things like sales numbers.
 
Well, I've not bought a single Gillette product since their infamous ad campaign.

I do still buy from companies like Primark and Sheine however, those kids in China need to put food on the table somehow.
 
twitter celebrity/sports dedicated moderator was dismissed 2 weeks back so the footballers were/are at the mercy of the lions.
no need to bouycott Budweiser though, they got their comeuppance, coke pending.

Musk's actions have been damaging the Tesla brand, re-admitting Trump doesn't help that either, just like brexiter Dyson upping sticks, or Ratners crap jewelry.

sigma said:
So they didn't lose 450m due to a single advert?
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sounds right , with some further reduction following year of course.

Grooming Net Sales Take a Hit

Net sales for the grooming segment of P&G fell from $6,551 mln. in fiscal 2018 to $6,199 mln. in fiscal 2019. That is a decline of 352 million US dollars. That’s a relative year over year decline of 6.5%. Given that the ad only happened mid-FY2019, it can be speculated that if the trend remains the results in FY2020 might be even worse.

Net sales decline is not as sharp as the market share decline, since grooming net sales of P&G have been on the decline for a number of years. For example, in 2015 net sales were $7,441 mln. while in 2016 net sales were $6,815 mln. (down 8.4%), coinciding with the 7% loss of market share. In 2017 and 2018 the decline continued, but much slower: $6,642 mln. and $6,551 mln. respectively. So while the 2019 number is definitely significant, it is not standing out as much as the market share drop following 3 flat years.

The decrease in unit volume 2019 v. 2018 was 1% and “unfavorable foreign exchange impacts” are cited as a main reason for the decline in net sales in the report. The available information is too little to make any statements about

Since the grooming category includes more than blades and razors, it is less clear how much the decline in net sales here speaks of the effect of the Gillette ad which was mainly aimed at the blades and razors segment of the market, but under the hypothesis of the ad affecting negatively the attitude of consumers towards anything Gillette, it could be expected that it would also negatively affect their shaving creams and other shave care products. In this sense, a 6.5% decline in grooming net sales is in line with the hypothesized impact of the advertising fiasco.
 
fortune.com

Gillette’s Controversial Ad Is Not Hurting Sales

But the enduring popularity of scruff is.
fortune.com fortune.com
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Two years ago, to keep pace with rivals, P&G slashed the prices of many Gillette blades, a move that has stanched the loss of market share and one that Moeller said was the right one. “Has it been effective in terms of stabilizing our share position? Yes,” Moeller told one analyst.

Though the fiscal quarter for which P&G reported ended before the launch of Gillette’s “The Best Men Can Be” campaign, there has been no hit to sales thus far in light of the social media storm the ad spark. The commercial called on men to embrace a new kind of masculinity, a message well received by many but seen as an unnecessary scolding by others. But as with other controversies involving a major brand—think Nike with Colin Kaerpernick last year or Starbucks and gun safety a few years ago—noise and threats of boycotts haven’t translated into a hit to sales.

“Retail sales trends are in line with pre-campaign levels,” Moeller said, and the CFO pointed to “unprecedented” levels of media coverage and consumer engagement.
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I find it surprising that the razor blades model is so successful.

The blades are trivial to make, cost pennies, are sold for pounds and it's somehow keeps going without being demolished by undercutting.
 
Tony Edwards - don't be so silly as to quote the CFO defending their ad shortly after the campaign, thought it was much broader knowledge now - as I say, haven't looked myself, was just a comment in conversation, but had a quick google and can see a fair few marketing reports where it seems pretty robust. Some decent stats approach here: https://georgi-georgiev.medium.com/...2019-gillette-advertising-fiasco-86785f29a4bf

Obviously wouldn't point to full billion (although it could be), but it certainly would require a peculiar brand of delusion to call it a successful ad campaign!
 
Mr Jack said:
Always amazes me that people connected to the internet assume that people reading their posts won't google simple things like sales numbers.
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It appears people have, and it appears to stack up - it's not some number I'm standing behind - as I said, it was just something I heard, but it does seem to stack up by many sources - so not entirely sure of your point....! Are you suggesting Gillette sales increased dramatically after this wonderful campaign?!
 
Diddums said:
Well, I've not bought a single Gillette product since their infamous ad campaign.

I do still buy from companies like Primark and Sheine however, those kids in China need to put food on the table somehow.
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But you are probably buying a lot of P&G products without knowing. Gillette is not a company and don't make products, they are just a brand name.
 
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