This is definitely fair - indeed I suspect Gillette's ad has killed Gillette's sales (as data appears to show) and sent customers to things like Harrys (also bought by P&G).... ignorance is handy for umbrella brands......
This is definitely fair - indeed I suspect Gillette's add has killed Gillette's sales (as data appears to show) and sent customers to things like Harrys (also bought by P&G).... ignorance is handy for umbrella brands......
This is definitely fair - indeed I suspect Gillette's ad has killed Gillette's sales (as data appears to show) and sent customers to things like Harrys (also bought by P&G).... ignorance is handy for umbrella brands......
I doubt many people were really that bothered by it, probably just realised Gillette razors are overpriced and no better than cheaper alternatives. Plus the trend for beards / stubble
well, for starters the famous add wqas released right at the start of 2019, and 2019's brand value was the highest in company history and only increased n 2020
I suspect you got confused by the angry shouting of a few anti-social, anti-woke bigots into thinking their extreme views actually reflect the normal population. The truth is a vast majority of the planet didn't give a second thought the advert and a majority of those that did see likely approved but just thought it was common sense and didn't go running to the internet, because they weren't actually a toxic male but a normal functioning member of society.
well, for starters the famous add wqas released right at the start of 2019, and 2019's brand value was the highest in company history and only increased n 2020
I suspect you got confused by the angry shouting of a few anti-social, anti-woke bigots into thinking their extreme views actually reflect the normal population. The truth is a vast majority of the planet didn't give a second thought the advert and a majority of those that did see likely approved but just thought it was common sense and didn't go running to the internet, because they weren't actually a toxic male but a normal functioning member of society.
I suspect you got confused by the angry shouting of a few anti-social, anti-woke bigots into thinking their extreme views actually reflect the normal population.
Eh? It was a claim made earlier in this thread by @katie279 that apparently came from a marketing director, see below, how have you gone from that to ranting about bigots in response to a question asking you what your claim was based on?
Was chatting to a marketing director about 12 months ago - apparently that ad cost them around $450m in lost sales.......! They parted ways with the woke director!
I doubt many people were really that bothered by it, probably just realised Gillette razors are overpriced and no better than cheaper alternatives. Plus the trend for beards / stubble
That was the overall trend. Gillette were loosing sals because they were charging a premium price and they could no longer monopolise the market, competition increased . At most you can say the ad made no real difference because sales trends didn't noticeably change at all. P^G solution was to lower prices and thus margins, which they implemented long before the ad.
Eh? It was a claim made earlier in this thread by @katie279 that apparently came from a marketing director, see below, how have you gone from that to ranting about bigots in response to a question asking you what your claim was based on?
twitter celebrity/sports dedicated moderator was dismissed 2 weeks back so the footballers were/are at the mercy of the lions.
no need to bouycott Budweiser though, they got their comeuppance, coke pending.
Musk's actions have been damaging the Tesla brand, re-admitting Trump doesn't help that either, just like brexiter Dyson upping sticks, or Ratners crap jewelry.
sounds right , with some further reduction following year of course.
Grooming Net Sales Take a Hit
Net sales for the grooming segment of P&G fell from $6,551 mln. in fiscal 2018 to $6,199 mln. in fiscal 2019. That is a decline of 352 million US dollars. That’s a relative year over year decline of 6.5%. Given that the ad only happened mid-FY2019, it can be speculated that if the trend remains the results in FY2020 might be even worse.
Net sales decline is not as sharp as the market share decline, since grooming net sales of P&G have been on the decline for a number of years. For example, in 2015 net sales were $7,441 mln. while in 2016 net sales were $6,815 mln. (down 8.4%), coinciding with the 7% loss of market share. In 2017 and 2018 the decline continued, but much slower: $6,642 mln. and $6,551 mln. respectively. So while the 2019 number is definitely significant, it is not standing out as much as the market share drop following 3 flat years.
The decrease in unit volume 2019 v. 2018 was 1% and “unfavorable foreign exchange impacts” are cited as a main reason for the decline in net sales in the report. The available information is too little to make any statements about
Since the grooming category includes more than blades and razors, it is less clear how much the decline in net sales here speaks of the effect of the Gillette ad which was mainly aimed at the blades and razors segment of the market, but under the hypothesis of the ad affecting negatively the attitude of consumers towards anything Gillette, it could be expected that it would also negatively affect their shaving creams and other shave care products. In this sense, a 6.5% decline in grooming net sales is in line with the hypothesized impact of the advertising fiasco.
As already mentioned, it is near-impossible to say for sure with observational data alone, given the multitude of known and unknown factors influencing these numbers in both directions.
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