Soldato
I see it the other way around.Yes I'd like to see this too. Why some can see the clear positive message, and others get angry and moan and cry on the Internet and boycott a frigging razor blade brand.
That and that they just are so fragile with their emotions and have no idea how to do anything other than be angry.
Poor parents to have kids like that.
Ads are generally targetted at those that are easily manipulated.. If you see this hugely positive aspirational message being pushed, then well, er, possibly you are precisely the kind of person they hoped to target.
This is how my head breaks it down
1. It opens with depressed/anxious looking people, setting the stage for this depressing/negative view of the world.. I don't relate to that at all, it's not the world I live in.
2. It then cites the most out of date, cliche'd examples of negative behaviours that for me seems not at all relatable to the modern world.. Again unrelatable to me, that's so 1980's.
3. It then uses the long line of men chanting 'boys will be boys' and scale of media reports to infer this is rife and widespread, which is not what I see when I'm socialising.
4. It then shows some 'good' examples of how to behave and stand up, which just look like normal everyday behaviours I expect people to do.
It just screams unrelatable, then the cynicism comes along and I relaise it's just a mega corp pretending to care to try to make a quick buck..
To me the tag line should have been , "Gilette, carry on an act as normal".. really inspirational and motivational..
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