I think most normal people understand its a combination of all those things, if some one was to state ferrari are big in the car industry you wouldn't expect some else to come along, spurg out and say ackshually they only sold 14k cars last year they aren't big. Tesla are big in the motor industry purely because of the brand and innovation, to try and claim otherwise is just plain stupid.What you have highlighted is that when people use terms like "big" they really need to clarify the metric.
Brand, history, units sold, influence etc etc
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