Thanks - that's my other train of thought. I also got my R VII on launch day, and my most expensive gfx purchase to date. Only really noticing noise now that I recently upgraded to a freesync monitor and card is being pushed hard all the time.
Card defaults to 1060mv, and I runs fine at 970mv but becomes unstable at 960mv.
I keep on hearing of big jumps in GFX card performance and power consumption savings between generations but normally dissappointed. Will see what happens this time around.
As mentioned a few posts back, installing the whql drivers seems to have stopped the sudden high speed fan hikes while playing control (which was very annoying and distracting), although fans do wind up quite a bit generally.
Edit: On this hot day, jtemp is hitting 112c (edge temp 77c) and card is throttling a little. Also have the issue with the air going into the chipset fan, which is also getting toasty and ramping up beyond 5k rpm. :O I guess watercooling would move the heat away from the board too.
Personally I just undervolt mine to 970mv, set max fan speed to 48% and enjoy a relatively quiet gaming experience. I prefer the card throttling rather than being loud.
Would never go back to a small chipset fan these days, last I had one was on a Nforce2 chipset I believe, really loud due to the RPM they have to spin at. Any 200W+ card will heat up the chipset. I decided to vertically mount my card for aesthetic reasons, though it did reduce my Samsung NVME SSD + chipset temperatures quite a bit, here's a picture (bad picture due to reflection, but you get the idea ):