Or more likely it's trying to keep the hype to when you can actually buy the product. They've had flak before for paper launches where people have read the reviews, but can't buy anything because product is still being boxed up at the factory. The hype and interest turns into frustration and bad publicity.
The solution is to wait for the reviews and then buy what you want if the product lives up to your expectations and requirements. No one needs a brand new product the day of release.
Completely agree