Didn't see that. Well it turns out that Gibbo was not lying
This part of their statement isn't very smart "While the cost of the chip is high right now, there is enough margin in place for them to sell at $499 should they choose to." , I don't know if this is a direct quote from AMD or some author liberties taken...
Because AMD can't say that the e-tailers have enough margins, AMD have no idea how much the said e-tailer needs to earn to function, just like the e-tailer doesn't know how much profits AMD have to make, this could be a situation where AMD think the profit is enough, but it really isn't, the profit might only just cover operating costs/overheads. I just find it a bit disingenuous to make such statements for obvious reasons...