I can't comment on exactly how LG runs its OLED production facilities other than to say 24/7 operation makes sense purely from a production management perspective. It's easier (and cheaper) to keep lines running than go through start-up and shut-down procedures every day.
That doesn't mean that the lines are running flat out though.
Again, I can't speak for LG, but from what I know of the production processes within manufacturing industries is there's an increasing risk of rejections the faster a production line goes.This means there's a balance point between the speed of production and the acceptable rate (and cost) of the rejections. Also, running at ‘full speed’ if you will in normal production times leaves nothing in reserve if production needs to be increased at peak periods.
Given the nature of price erosion in TV tech, and the cost of holding stock in warehousing, I’d be surprised if LG held significant stocks. It's probably better for them to follow something closer to a Just-in-Time production model with minimal finished stock in land-based warehousing and most of the inventory on the move by road, rail and sea. At least it’s moving towards an invoice date that way, and the transport acts as a virtual warehouse of sorts.
Samsung’s Neo QLED is already being countered by LG’s “QNED” or whatever they’ll call it. It seems like LG are going to position this between their current NanoCell LED TV range and OLED as a premium LED offiering.
All things considered then, LG will have standard LED as a price-fighter range, NanoCell for a mid-range/semi-premium offer, then QNED for those who want a lot of the benefits of OLED but with higher nit values, and then OLED itself. I think if I wanted to maintain volume and market share I’d probably look at shaving a few quid off the LED prices. To my mind that’s a more price sensitive market segment. £50 off a £500 LED is a 10% discount, and that’s probably going to get people to bite. Would the same £50 taken off a £1500 OLED make that much difference to sales? I don’t know if it would excite someone to get an extra 3% off. I guess we’ll see how they play it in the second half of 2021.
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. I'd say in the UK 55 is the most common,
). It's relative, in London I bet the average size is lower due to the massive coat.
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