Selling CD Keys (codes from boxed retail) is illegal, it breaks copyright laws. Ubisoft need to seek legal action against them for this.
It isn't illegal and it doesn't break copyright laws. Nothing is being copied for one. It might not be "legal" but not legal is not the same thing as illegal.
However apparently it breaks EU consumer law for Ubisoft to take it away. Its not their place to decide who has a code which is obtained through illegal measures (whether its the user who activated it or not).
Of course it does, but this is also because it's not illegal to sell games via keys of boxed retail copies anyway.
Heck, theres a lot that all of these companies are doing which doesnt conform to EU consumer law, however when it comes to 'licenses' i have absolutely no idea where things really stand. They're telling us that we dont own it. If we dont own it, im not entirely sure how consumer law applies.
You cant sell/trade licenses, EU consumer law would stomp all over that. Ford couldnt say you have to own the car for life, you cant sell/trade it etc or we'll take it away from you. But then we dont own licenses for our cars etc.
We do own the games, anything the companies say that isn't supported by law is typically BS.
EULAs don't count or even matter, as they are "contracts" you agree too post completion of the contract you made upon purchasing, which invalidates EULAs completely if they are only presented upon having already purchased the content.
The EU has already stomped all over that. I don't recall the company in question, but a software company was trying to invalidate licenses that had been sold past the first user. It was deemed by EU courts that the company has no say or control over what happens with a license after it's first sold.
The fact that we've had licenses for all digitally distributed content for as long as its been around, and the EU hasnt taken action against Apple, Microsoft, Sony, Steam etc etc says they're either not comfortable with it, or they circumvent EU consumer law, because we dont own anything other than a license to the content for as long as the content holder feels your entitled to it, based on their lengthy terms & conditions, which you agreed to, and allows them the powers stomp on us.
There's nothing wrong with licenses. Owning a license to play a game isn't saying you don't own a copy of the game. It's just the way ownership works of this sort of content. You can't "own" the entire contents of the game as it's copyrighted. But your license is the same as you owning a copy of the game as a complete entity.
Their terms and conditions don't allow them to stomp all over us at all, their terms and conditions are usually null and void because they have illegal clauses in, or they are presented AFTER you have purchased.
I fear its all very murky and Ubisoft are on legally solid ground, even if i think the way they're doing it is unacceptable and makes the gaming community hate them more than they already do.
Ubisoft aren't on legally solid ground at all.