To be fair, he just needs shot. No self respecting person would nickname them self "CliffyB". He does suit it though, running around with his surfer dude style acting like a complete and total pillock.
I remember watching some video interview recently, where he was part of a panel, and cringing every time he spoke.
It's a shame that the engine will be optimised for PC last, I think possibly one of the selling points of UE3 was the fact that it seemed to offer very easy portability, certainly between xbox360 and the PC.