Wow - so after the rush I see that despite all the naysaying it seems this has been a very popular card.
From the info on AMD's web site about the UK packs I wasn't expecting any deals on the Samsung Freesync monitor (it wasn't a model I wanted anyway), but I was very interested in the Ryzen bundles as I'm upgrading from a Phenom II X3 710 and HD 6580. Unfortunately, going over the various deals did stall me a while in placing the order, so while I did get the order accepted, I have been informed that I didn't get one of the ones in stock and so have to wait for stock to come in. It's not the end of the world, I have plenty of other things to get on with while waiting (e.g. Linux drivers).
The post-launch MSRP pricing increase is unfortunate but understandable given the current market conditions and the likely high BOM for the reference cards. Despite the lack of clarity on the MSRP from AMD I would like to thank Gibbo & OCUK for honouring the £449 launch price and trying to give everyone a fair crack at getting one.