I'm not that bothered by it to pay for it (just ads annoy me, no illicit activities), but that's interesting: is the Virgin cable service fixed-IP then? I assumed it was a dynamic IP service where it was unlikely to change. But if they are strict with the location based-IP allocation is it actually fixed IP?
Not fixed, but unlikely to change unless they resegment or change out/reset equipment. Don't be surprised to keep the same IP for a year, and then some network work gets done and it changes.