Actually, there are a lot of AV, Audio and Video engineers that would say exactly what he has.
Digital interconnects seem to split opinions tbh. The difference it makes seems to depend on who you ask and even if there is not a huge scientific explanation, some people find it makes a difference.
All down to personal preference really.
I am also dubious about how much of a difference it makes once you get up to the £20 odd range, but some people think they see a difference even with short runs. Who are we to argue with that

Really cheap cables definitely can lead to degradation of signal quality.