Caporegime
This sort of goes back to something I mentioned to another thread: what do people actually want from this genre? Do people want to be terrified? Does more terror mean better? For me, how frightening a horror film is doesn’t necessarily impact how much I enjoy it (unless at the far ends of the spectrum).
As I said, both to my mind are ‘popcorn spookers’ - entertaining romps that don’t really require much thought or engagement to take enjoyment from them. Often, that’s exactly what I’m looking for. Being ‘easy to enjoy’ is a big win for me.
Not aimed at you specifically but I really don’t understand why people ferociously dislike “jump scares”. One effective way of frightening people is by startling them. Some jump scares are great - they can be ‘fun’ and generate a laugh or two. The examples in the spoilers below are genuinely frightening moments, I think.
For me it's because they feel cheap. It's easy to scare somebody with a loud noise and a thing appearing on screen. For me terror is far more difficult to create, and more memorable. Veronica that I watched the other night only had a few jump scares but the atmosphere it created was excellent throughout. The Conjuring 1 was like this, the second one (and to a greater extent the spinoffs) are more just about how many noise/jumps they can fit in because the tone and atmosphere isn't as well constructed imo. The second Conjuring is still very good don't get me wrong, but it was a bad sign of the direction the 'franchise' was going.
Maybe I just prefer terror to horror. I like the atmosphere of uneasiness and fear, not the loud sound/jump style.