It’ll be a shame. Jag just never seem to do well, despite having a range of cars which look and go (some of them) better the the 3 top German brands.Wow 2025 with no new cars, and hoping to compete in the £100k+ low volume market, can't see them lasting much longer tbh. Someone will probably end up buying the name like they did with MG. It'll be sad to see them go, but nothing lasts for ever.
I think they pitch the price slightly too high, and the cars just miss the mark when you compare them to the competition - Infotainment not quite there, too many costly options, and slightly behind on engine tech.
Now going up against Porsche, Bentley and Aston