Soldato
If it were cheap there would be demand.
Unfortunately, like the majority of industries, that's not how it works - R&D (you try and cover that as soon as) and manufacturing costs dictate a lot of the initial cost in a product.
But as a few people have mentioned, increase in demand reduces the overall price. Also this in turn (generally) reduces manufacturing costs which further adds to the reduction of cost.
This is the typical case for all new technology.
Either way, i'm unsure why this merry-go-round is still going on