I still can't help but feel that Fillado has hit the whole thing bang on the nose.
"OMG, look at how much money Apple have made from the iPad, maybe we could get some of that?"
"Well yes, but we're late to the party and everybody who cares about tablets already has an iPad or an Android based one"
"I have an idea, we can force our desktop users to use our tablet ecosystem, buy apps from the appstore and therefore lock them in that way"
Fillado said:Microsoft have tried "forcing" its existing massive installed base (Windows XP to 7) onto a UI they don't want (Windows 8) in order to hope they'll buy a (Microsoft taking years to catch up) Windows tablet/phone/overly expensive hybrid/ultrabook and give Microsoft relevance in this Post-PC (I really hate that Apple-coined phrase...) world they so severely need.
"OMG, look at how much money Apple have made from the iPad, maybe we could get some of that?"
"Well yes, but we're late to the party and everybody who cares about tablets already has an iPad or an Android based one"
"I have an idea, we can force our desktop users to use our tablet ecosystem, buy apps from the appstore and therefore lock them in that way"