If this step-change meant that new games would be priced more keenly, come down in price much quicker and parallel with regular sales, as demonstrated by the steam 'PC gaming model', then this could be good for the consumer.
If I could believe that would happen then i'd be behind this DRM thing. Sadly I don't see that happening. We'd see games at the same price but now the publishers have complete control over the buying and selling of them.
It's about money and controlling the market as much as possible in an extremely aggressive and unwarranted way.
That sentence says it all. Publishers want this so they can control exactly how much games will cost and there will be nothing us consumers can do about it.
However,I suspect that the EU won't let them get away with it. It will basically be classed as price fixing.