Okay thank you jase. See how it goes.
Heard of shut downs, noise, or not like being plugged into surge protectors.
I've got a post release one X and it runs silent, doesn't get too hot either. Though it does have a weird shutdown sequence (IIt leaves the fans running t cool the console off). Otherwise glad I purchased it!

Cheers for the heads up on its OS sluggishness too. What about the game stutter/hitching?
But for me its a normal expectation. Ads in the store would be fine, but not on the main interface for browsing my games. I think on a 65" panel they'd be even more in your face too! There were a couple of other concerns too, but this would be the straw on the camels back for my decision.
I'll stay with gaming on my PC, which is ad free. And focus my money on the next gpu generation in a few months time.