Soldato
It's a bit like why people still buy cigarettes despite advertising being so restricted.
If you are French, the law/rules are unimportant
I just want proper exciting adverts
Who buys anything because of an advert? Adverts are there to spread awareness of the brand/product ... not to sell it to people really.
Cars such as RS4 and other fun thing are generally targeted at men ... and men who buy those kind of cars probably tend to remember cool car action sequences rather than boring around town stuff.
OP needs to move to China, they have ridiculous car adverts there,
I can't find the one where the small car somehow does an endo though
I was in India a few weeks ago, they have much more in the way of stunts and speeding around a track (especially for motorbike adverts). They do come with a fairly prominent disclaimer along the lines of "performed by professionals on a closed track, do not try this at home". Can't see what's wrong with having that here, especially with such a disclaimer.
Print advertisements are heavily regulated in the UK and car makers are required to publish clear CO2 and fuel consumption information in advertisements by law. The UK motor industry also works under strict Codes of Practice (CAP and BCAP) for print and broadcast media, which include sections specifically related to car advertising.
Anyone remember the Renault 5 GT Turbo advert from the 80s? Even featured cute kittens.
With members of the EU having to adhere to this, it seems that modern car adverts will remain ''tame and souless.''The main measures it is proposing in the revised strategy are as follows:
(2007)
- A legislative framework to reduce CO2 emissions from new cars and vans will be proposed by the Commission by the end of this year or at the latest by mid 2008. This will provide the car industry with sufficient lead time and regulatory certainty.
- Average emissions from new cars sold in the EU-27 would be required to reach the 120g CO2/km target by 2012. Improvements in vehicle technology would have to reduce average emissions to no more than 130g/km, while complementary measures would contribute a further emissions cut of up to 10g/km, thus reducing overall emissions to 120g/km. These complementary measures include efficiency improvements for car components with the highest impact on fuel consumption, such as tyres and air conditioning systems, and a gradual reduction in the carbon content of road fuels, notably through greater use of biofuels. Efficiency requirements will be introduced for these car components.
- For vans, the fleet average emission targets would be 175g by 2012 and 160g by 2015, compared with 201g in 2002.
- Support for research efforts aimed at further reducing emissions from new cars to an average of 95g CO2/km by 2020.
- Measures to promote the purchase of fuel-efficient vehicles, notably through improved labelling and by encouraging Member States that levy car taxes to base them on cars' CO2 emissions.
- An EU code of good practice on car marketing and advertising to promote more sustainable consumption patterns. The Commission is inviting car manufacturers to sign up to this by mid-2007.
http://europa.eu
The americans showing us how to make car adverts. The Chevrolet Camaro superbowl commercial
Nice car is nice
The americans showing us how to make car adverts. The Chevrolet Camaro superbowl commercial