Caporegime
Way back in 2010 I purchased a launch day GTX 480 for £480. That was £1 for every bit of the "480" name. By contrast the GTX 780 only costs 70p for each part of it's name. That's much better value.
IMO the 780 is not too expensive when compared to the former top dogs of their generation. GTX 480 and GTX 680 both launched North of £450. Even the 7970 was £400+ less than a year ago and all of these cards supply substantially less performance. The 780 appears to be a very good alternative compared to the 7990, GTX 690, and Titan.
It's also cheaper than any launch day iPhone.
Haha, brilliant analogy.