That's not what he said at all. We knew the 4GB was the $199 card, not the 8GB.This, good people, should be your wake up call.
OcUK already hinting that the margin isn't sufficient to sell at AMD's RRP.
For those of you thinking that the 4gb will be <£200, and the 8gb <£215, I'd suggest revising your pricing expectations waaaaay higher.
OcUK will not be selling these cards a) at cost, b) with tiny margins.